Digital Marketing BSc (Hons)

This course title has been changed from Marketing with Digital BSc to Digital Marketing BSc, to better reflect the analytical, evidence-based, and professional skills developed throughout the course. The new title aligns more closely with industry expectations, giving you more well-rounded digital marketing knowledge and skills. Lead in digital marketing Marketing is an applied, industry-driven discipline at the heart of organisational success, constantly moving to meet the demands of a fast-changing world. Digital innovation has transformed the marketing landscape, creating a growing demand for graduates who understand the power of digital tools, data analytics and performance measurement. This degree has been purposefully designed to place marketing within a rich social-science framework while equipping you with the practical skills needed to thrive in a dynamic, data-driven and digitally focused world. This course is incredibly hands-on and focused on your future employability. Our location in central London gives you direct access to one of the world’s most dynamic business and creative hubs, which you’ll make the most of through industry guest lectures, company visits, field trips, and careers fairs that reflect the diversity of major employers headquartered in London, all while learning from leading experts in marketing. The needs of industry factor heavily into the course curriculum as well, from our accreditation from the Chartered Institute of Marketing, a globally recognised mark of quality that ensures our course content is up-to-date and relevant, to the live briefs you’ll work on in lectures. You’ll get real-world experience from the very start at LSBU, helping you build an impressive portfolio, strong industry links and the kind of diverse and agile skillset needed to succeed in today’s marketing world.