Media and Communication MA

Kingston UniversityPenrhyn Road, United Kingdom

Course overview

Predict, design and lead future trends In a landscape shaped by AI, machine learning, and large language models (LLMs), you will explore not only emerging tools but the cultural, ethical, and conceptual systems that drive them. Our MA in Media and Communication will shift your design thinking from the technical know how of the media professional to the strategic know why of the media creative – a distinctive approach that empowers graduates to define, rather than follow, emerging media cultures. You will investigate how human and machine intelligence co-create meaning, how audiences navigate complex digital spaces, and how creative direction, communication strategy and cultural insight can reshape media for the decade ahead.

This curriculum integrates future shaping ideas with rigorous critical frameworks, enabling you to imagine and prototype new media environments with confidence and clarity. Designed for students who want to lead conversations about media futures, this programme develops the conceptual and creative capabilities needed for emerging roles across creative industries, cultural strategy, communications, and design led innovation. This is a course for people who want to create the future of media – not simply adapt to it.

I originally planned to stay in Liverpool… however Kingston won me over with its warm welcome! I studied dance for my BA, and when I applied to do my MA in Media, I thought I would feel like a fish out of water, but the course content is so interesting and thought provoking… it sparked a new interest for me. I have used what I learned to take on new challenges Katrina Hopley

Key highlights

Explores AI, machine learning and large language models in media
Shifts focus from technical know-how to strategic, creative know-why
Examines how human and machine intelligence co-create meaning
Covers creative direction, communication strategy and cultural insight
Prototype new media environments using rigorous critical frameworks

Entry requirements

Degree: 2:2 — to include relevant discipline; or above

Scholarships

Alumni Discount
Award: 10% discount on tuition fees.
Up to 10% of fees
Chelsea Arts Club Trust MA Award
The Chelsea Arts Club Trust MA Materials and Research Award is a £2,500 bursary, awarded each year to an MA Fashion or MA Sustainable Fashion student.
Up to £2,500
Chevening Scholarships
Award: Tuition fees, travel costs and living allowance subsidised.
International Merit-Based scholarships
The scholarships are worth £5,000 towards your first year tuition fees.
Up to £5,000
Niloufar Ebrahim Scholarship
The scholarship will cover a portion of tuition fees for the applicant, up to the value of £1,000.
Postgraduate Progression Scholarship
The Kingston University Postgraduate Progressions Scholarship offers a 15% reduction in postgraduate tuition fees.
The Kingston Impact Scholarship
£5,000 tuition fee contribution to two MBA students.
Up to £5,000
The Kingston MBA Scholarship
Kingston University Business School is proud to offer a tuition fee scholarship of £5,000 to self-funded candidates.
Up to £5,000

Careers this course leads to

Communications strategist
Creative director
Cultural strategist
Digital media consultant
Content strategist
Design innovation consultant

Cost of study

UK/Home: £12,900 per year | International: £21,500 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Kingston University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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