MSc Marketing

Key highlights

• Covers global issues in marketing and digital media
• Explores branding, consumer behaviour and marketing communications
• Develops an ethical approach to marketing decision making

Entry requirements

Scholarships

• Chancellor Yunus Scholarship

  GCU will cover £7,000 towards your tuition fee for the full-time MSc Social Innovation master's course commencing September 2025.

  Up to £7,000

• GCU Postgraduate Ambassador Scholarship

• New to GCU Regional Scholarship

  £3,500 scholarship in the form of a tuition fee discount.

  Up to £3,500

Careers this course leads to

• Social Media Manager
• Marketing Executive
• Digital Marketing Specialist
• Brand Manager
• Marketing Communications Manager

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Glasgow Caledonian University, and guide you through interview, offer, CAS and visa — right up to enrolment.