Digital Marketing and Analytics BSc (Hons)
Coventry University LondonAll locations Coventry University London, United Kingdom
Course overview
This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns. Course content has been designed to reflect current industry needs and includes opportunities to: develop knowledge of digital strategy, Big Data, AI and brand storytelling explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability work on industry-informed projects and use marketing tools commonly found in professional settings.
Key highlights
- Combines strategic thinking, AI tools and data analysis
- Modules in digital strategy, Big Data, AI and brand storytelling
- Create marketing campaigns across digital platforms
- Focus on ethical and sustainable marketing practice
- Industry-informed projects using professional marketing tools
- Optional sandwich year extends study to four years
Entry requirements
- UCAS tariff points: 120 — UCAS points 120 A level BBB GCSE GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.
- A-level: BBB — UCAS points 120 A level BBB GCSE GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards.
- GCSE: 4/C — to include Mathematics, English
- BTEC: DDM — BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.
- T-level: Merit — BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.
- International Baccalaureate: 27 — IB Diploma 27 points Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit.
- Access to HE Diploma — to include 30 Level 3 credits at Merit
Scholarships
Alumni Discount
Coventry University alumni, who have graduated with either a Coventry University undergraduate or postgraduate degree, can now receive a 25% discount on our postgraduate courses.
Coventry University Sports Scholarships (Limited)
Our Sports Scholarship programme consists of two levels and offers either £1,500 or £3,000 in a mixture of a cash bursary and support services per academic year.
Vice-Chancellor Undergraduate Scholarship
Up to £4,000 off a full-time undergraduate degree.
Careers this course leads to
- Digital Marketing Executive
- Marketing Data Analyst
- Social Media Manager
- SEO and PPC Specialist
- Brand Manager
- Content Marketing Strategist
Cost of study
UK/Home: £9,790 per year | International: £17,600 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Coventry University London, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.