Cardiff Metropolitan University

Digital Marketing Management - BA (Hons) Degree

Cardiff Metropolitan UniversityLlandaff Campus, United Kingdom

Course overview

Developed with and accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), our BA (Hons) Digital Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.

Key highlights

  • Accredited by the Digital Marketing Institute and Chartered Institute of Marketing
  • Curriculum developed with DMI and CIM professional bodies
  • Industry-aligned curriculum covering the latest digital marketing knowledge
  • Builds practical digital marketing skills alongside theory
  • Optional year-long industry placement available

Entry requirements

  • UCAS tariff points: 112 — Tariff points: 112 Contextual offer: See our contextual offers page.
  • GCSE: C/4 or above — to include English Language
  • BTEC: DMM — BTEC National / Cambridge Technical Extended Diploma
  • T-level: Merit — BTEC National / Cambridge Technical Extended Diploma: DMM T Level: Merit.
  • Irish Leaving Certificate — 2 x H2 grades

Scholarships

  • Alumni Discount

    The Alumni Discount offers a 20% discount on Cardiff Met courses for previous graduates who are enrolling onto postgraduate programmes from September 2026.

    Up to 20% of fees
  • Full Fee Discount

    Award: Up to £1,000

  • Sport Scholarships

    Undergraduate – Home student (UK): £7,000; Undergraduate – International student: £11,000; Postgraduate alumni – Home student (UK) £2,000 + alumni discount Postgraduate alumni – Home student (UK) £4,200.

  • Undergraduate Scholarship

    Award: £2,500

    Up to £2,500

Careers this course leads to

  • Digital Marketing Executive
  • Social Media Manager
  • SEO Specialist
  • Content Marketing Executive
  • PPC Specialist
  • Marketing Manager

Cost of study

UK/Home: £9,790 | International: £16,000

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Cardiff Metropolitan University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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