Birmingham City University

Marketing - MSc

Birmingham City UniversityCity Centre, United Kingdom

Course overview

Our new MSc Marketing is designed for people with an undergraduate degree in any subject, who want to pursue a career in the dynamic Marketing sector. The course will prepare you to work in business, public or third sector organisations, developing the strategic thinking skills and creativity needed to succeed.

Key highlights

  • Open to graduates of any undergraduate subject
  • Prepares you for business, public or third sector marketing roles
  • Develops strategic thinking skills and creativity for marketing careers
  • Optional 18-month route includes a professional placement

Entry requirements

  • Degree: 2:2 — to include any subject; or above

Scholarships

  • Bowater Financial Assistance Award

  • Graduate Scholarship

    20% fee discount for BCU graduates undertaking Master’s or PhD study.

    Up to 20% of fees
  • International Postgraduate Scholarships

    BCU is offering a scholarship of £3,000 to all self-funding international postgraduate students joining BCU on a full-time postgraduate taught Master’s degree in 2026.

    Up to £3,000

Careers this course leads to

  • Marketing Executive
  • Marketing Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Marketing Analyst
  • Campaign Manager

Cost of study

UK/Home: £11,200 in 2026/27 | International: £18,970 in 2026/27

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Birmingham City University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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