Marketing - BA (Hons)

Key highlights

• Focuses on attracting and retaining customers in competitive markets
• Explores how marketing identifies opportunities and drives business profits

Entry requirements

Scholarships

• Accelerate Scholarship

  If you come from a lower income family or household, you could receive an offer that is up to four grades below our normal entry requirements – and possibly claim a £1,000 scholarship too.

  Up to £1,000

• International Undergraduate Scholarships

  BCU is offering a guaranteed scholarship of £5,000 to all self-funding international undergraduate students joining BCU on a full-time degree in September 2026.

  Up to £5,000

• Sports Scholarship

  Enhanced performance support funding.

• The High Achievers' Scholarship

  You will be eligible for a £1,000 scholarship to get your university life off to a flying start.

  Up to £1,000

Careers this course leads to

• Marketing Executive
• Digital Marketing Executive
• Brand Manager
• Marketing Assistant
• Market Research Analyst
• Social Media Manager

Cost of study

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Birmingham City University, and guide you through interview, offer, CAS and visa — right up to enrolment.