Birmingham City University

Luxury Brand Management - MA

Birmingham City UniversityCity Centre, United Kingdom

Course overview

This course addresses the unique challenges and opportunities of the luxury sector, making it ideal for students aspiring to build careers with premium, high-end, and luxury brands. We empower you to become a confident leader and innovative thinker, teaching you how to position brands in the market....

Key highlights

  • Addresses the unique challenges and opportunities of the luxury sector
  • Prepares you for careers with premium, high-end and luxury brands
  • Teaches how to position brands in the market
  • Optional professional placement route extends study to 18 months
  • Develops confident leadership and innovative thinking

Entry requirements

  • Degree: 2:2 — to include any subject; or above

Scholarships

  • Bowater Financial Assistance Award

  • Graduate Scholarship

    20% fee discount for BCU graduates undertaking Master’s or PhD study.

    Up to 20% of fees
  • International Postgraduate Scholarships

    BCU is offering a scholarship of £3,000 to all self-funding international postgraduate students joining BCU on a full-time postgraduate taught Master’s degree in 2026.

    Up to £3,000

Careers this course leads to

  • Luxury Brand Manager
  • Brand Marketing Manager
  • Luxury Retail Manager
  • Fashion Marketing Manager
  • Brand Strategist
  • Product Manager (Luxury Goods)

Cost of study

UK/Home: £12,880 in 2026/27 | International: £18,970 in 2026/27

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Birmingham City University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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