International Marketing MBA

Course overview

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Certificate in Strategic Management and Leadership. This degree is designed for graduates wishing to start, or further develop, careers in marketing.

It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Albert Gubay Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

For further information, please visit the CIM website.

Course structure

January intake: Taught modules are undertaken in the period of January to June and September to January and will involve the study of 120 credits. The International Marketing Project (or equivalent) is valued at 60 credits and is undertaken during the period of June to September. Programme Length MBA: 1 year full-time; Diploma: 30 weeks full-time.

This programme offers both January and September start.

Key highlights

Accredited by the Chartered Management Institute (CMI)
Dual award including CMI Level 7 Certificate in Strategic Management and Leadership
Exemptions from some Chartered Institute of Marketing professional qualification modules
Covers advertising, brand management, public relations and market research
60-credit International Marketing Project completes the programme
Chartered Institute of Marketing student chapter offers hands-on marketing experience

Entry requirements

Degree: 2:2 — to include relevant subject

Scholarships

Deans Scholarship - Postgraduate Research
20% reduction in the published Postgraduate Research tuition fee for each year of study.
Up to 20% of fees
Heads of School Scholarship
10% reduction in the published Postgraduate Research tuition fee for each year of study.
Up to 10% of fees
Inclusive Bangor Scholarships
Payment towards tuition fees for one-year taught or research postgraduate Masters (or for two years if studying part-time). This will be capped at £9,500.
Refugee Scholarship
Vice-Chancellor Postgraduate Research Scholarships
50% discount on the published International Tuition Fee for each year of study.
Up to 50% of fees

Careers this course leads to

Marketing manager
Brand manager
Market research analyst
Public relations manager
Advertising account manager
International marketing executive

Cost of study

UK/Home: £11,500 per year | International: £20,500 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Bangor University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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