BA Marketing and Consumer Psychology
Course overview
Studying a BA in Marketing and Consumer Psychology is designed to enable students to understand how consumers buy, behave, and experience products and services. Students will learn to develop marketing techniques and campaigns that influence consumer behaviour.
The Foundation Programme will equip students with the critical skills needed to progress to a full honours degree in marketing and consumer psychology. Through this programme, students will learn to apply consumer insights methods and theories to different marketing scenarios, enabling them to develop a thorough understanding of current marketing issues.
This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if students graduate with a 2:2 or higher, they will gain exemptions towards CIM Certificate and Diploma modules, helping them fast-track their professional marketing career.
Entry requirements
Grade Requirement
- 104-112 UCAS Tariff Points with qualifications equivalent to the UK A-levels in subjects such as economics and business studies. The typical grade range is BBC.
- BTEC Extended Diploma: With grades ranging from DMM (Distinction, Merit, Merit).
English Proficiency
- Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.5. TOEFL or other equivalents are also allowed.
Scholarships
10% Alumni Discount
All other alumni will receive a 10% discount.
Up to 10% of fees25% Alumni Discount
The 25% alumni discount is available if you graduated in the academic years 2023/24 or 2024/25 and are fully enrolled on a postgraduate programme by July 2026.
Biomedical Science Excellence Scholarship
Two awards of £1,000 are available, and will be awarded as a tuition fee reduction in the second semester. Each recipient will also be allocated up to £500 to use to attend a conference.
Up to £1,000Full Payment Discount
If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.
Up to £1,000Sports Scholarships - Individual and Team Sport Scholar
Up to £3,000 fee subsidy and support services.
Sports Scholarships - Performance Team Sports Scholar
Up to £3,000 fee subsidy and support services.
Talented Athlete Award
Please contact the provider.
Vice-Chancellor's Scholarships
Vice-Chancellor’s Scholarships - £2,000
Up to £2,000
Career opportunities
Graduates with a BA in Marketing and Consumer Psychology have a diverse range of career opportunities. They often secure roles such as:
- Market Research Analyst
- Brand Manager
- Consumer Behaviour Analyst
- Advertising Manager
- Sales Manager
- Business Development Specialist
Cost of study
The tuition fee for the 2025/26 academic year for international students in the BA Marketing and Consumer Psychology program is approximately £16,900. This cost is mostly curated towards tuition and does not cover additional costs related to the program.
Admission
To apply for this course, you’ll need to go through UCAS. You can speak to one of our trained counsellors to find out more about this process.
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