University of Surrey

MSc Digital Marketing

University of Surrey

Course overview

The University of Surrey Digital Marketing programme provides students with a detailed understanding of digital marketing ideas and tools. It covers important areas such as digital analytics, social media strategy, search engine marketing (SEO/SEM), content creation, and online advertising. The course aims to prepare students to create and manage effective digital campaigns.

Learning takes place through a blend of lectures, seminars, and practical workshops, often with input from industry guest speakers. The programme typically includes accreditation from the Chartered Institute of Marketing (CIM), which offers an industry-focused standard. Assessments involve coursework, presentations, and a research project or applied dissertation, allowing students to apply their knowledge to real-world scenarios.

Entry requirements

Applicants must submit a personal statement. A suitable academic or employer reference is also needed. Students can choose to include their CV with their applications to highlight their work experience.

Grade Requirements:

  • Applicants usually need at least a 2:2 UK honours degree (or an equivalent qualification from outside the UK) in a relevant subject. 
  • If an applicant does not meet these standard academic requirements but has suitable work experience, they may still be considered.

English Proficiency:

  • If English is not your main language, you need an IELTS score of 6.5 overall, with no individual part scoring lower than 6.0. The university also accepts similar scores from other approved English language tests.

Scholarships

  • Discounts for Surrey Graduates

    As graduate of Surrey you may be eligible for a 20 per cent discount on our taught masters programme fees.

    Up to 20% of fees

  • Early Payment Discount

    The discount is awarded as a £2,000 fee waiver for eligible students in the first year of their studies.

    Up to £2,000

  • ICAEW Foundation Bursary

    The ICAEW Foundation Bursary will be given as a one-off payment of £5,000 for one year of postgraduate study.

    Up to £5,000

  • International Alumni Discount for Medicine (Graduate Entry) BMBS

    The discount of 20% only applies to the first year of the Medicine (Graduate Entry) BMBS programme.

    Up to 20% of fees

  • International Excellence Award (Postgraduate)

    This prestigious £5,000 award recognises academic excellence and is awarded to selected students starting a masters degree at Surrey.

    Up to £5,000

  • ISTAT Foundation Scholarship Program

    Contributing to the development of future aviation professionals by providing funds and avenues for students with a keen interest in commercial aviation.

  • Surrey MBA AI Pathfinders Scholarship

    This is a partial scholarship that covers 10–50% of tuition fees, depending on the applicant’s profile and interview performance.

  • Surrey MBA Eastern Europe Bridge Scholarship

    This is a partial scholarship that covers 10–50% of tuition fees, depending on the applicant’s profile and interview performance.

  • Surrey MBA Employer Partnership Scholarship

    This scholarship allows the Surrey MBA to match employer contributions towards the tuition fee up to 40%.

  • Surrey MBA Enterprise Trailblazer Scholarship

    This is a partial scholarship that covers 10–50% of tuition fees, depending on the applicant’s profile and interview performance.

  • Surrey MBA Service Stewardship Scholarship

    This is a partial scholarship that covers 10–50% of tuition fees, depending on the applicant’s profile and interview performance.

  • Surrey MBA Women in Leadership

    This is a partial scholarship that covers 10 – 50% of the tuition fee.

Career opportunities

Graduates of the MSc Digital Marketing programme work as:

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • Content Strategist
  • Marketing Analyst
  • E-commerce Specialist

Cost of study

For international students, the full-time tuition fee for the MSc Digital Marketing at the University of Surrey is £24,900 per year.

Admission

Applications can be sent directly to the university using their online application form. Please speak to our trained advisors for help with the application process.

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