
BA (Hons) Social Media Management Full-time
University of SunderlandOn campus, United Kingdom
Course overview
Develop the skills and experience you need to meet the growing demand for social media managers across a wide range of industries. Learn how to grow and engage your audiences as a content creator. You'll experiment with your own social media channels, and grow and engage your own digital communities.
Learn to create engaging content and use analytics and attribution to prove impact and understand your audience. Develop social media strategies and organic and paid campaigns. Combine integrated communications approaches across public relations and digital marketing.
Delve into ideas about how to communicate, influence and persuade, and explore what makes content shareable and engaging. You'll get hands-on experience, including managing social media channels and planning social media and PR campaigns and strategies for real clients. We have superb industry contacts and offer regular masterclasses, workshops, and field trips.
For example:
Key highlights
- Hands-on management of social media channels for real clients
- Plan social media and PR campaigns and strategies for clients
- Grow and engage your own social media channels and communities
- Use analytics and attribution to prove impact and understand audiences
- Develop organic and paid campaigns across PR and digital marketing
- Regular industry masterclasses, workshops and field trips
Entry requirements
- UCAS tariff points: 96-112 — Our typical offer is 96-112 UCAS Tariff points, from a combination of acceptable Level 3 qualifications which may include: A Levels, T Levels, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Dip…
- GCSE: C or above — You also need three passes at GCSE grade C or above.
Scholarships
Douglas Clasper Elite Sports Scholarship
The scholarship will award the following in each year of study (based on academic progression): £2,000 cash payment; a tuition fee discount of 20%; a 20% discount on university-managed accommodation.
East Durham College Partnership Award
This award provides a £1,500 cash award in each year of study, helping you access higher education with greater ease.
Up to £1,500First Choice Travel Award
This award provides £500 cash in your first year of study to assist with transport expenses, helping students access higher education with greater ease.
Up to £500Global Leaders Scholarship
£6,000 tuition fee reduction for undergraduates, £4,000 for MPharm Pharmacy students, or £5,500 tuition fee reduction (postgraduates).
Helen McArdle Nursing Scholarship
There are five scholarships available. Each scholarship awards £1,200 in each year of study.
Up to £1,200Interview Travel Reimbursement
Up to £100
Open Day Travel Reimbursement
Up to £100
Sir Bob Murray Health Scholarship (Psychology)
There are five scholarships available. Each scholarship awards £1,000 in your first year of study.
Up to £1,000Sunderland College Award
Our Sunderland College Award provides £1,500 plus a £250 voucher, in each year of continuous study. This will support you financially throughout your time at university.
Tees Valley Travel Award
This award provides a £1,500 cash award in each year of study to assist with transport expenses, helping you access higher education with greater ease.
Up to £1,500The Mary and Brian Archer Experience Scholarships
Up to £750.
Careers this course leads to
- Social media manager
- Content creator
- Digital marketing executive
- Social media strategist
- PR executive
- Community manager
Cost of study
UK/Home: £9,790 per year | International: £17,500 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Sunderland, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.
