University of Northampton

Fashion Marketing & Promotion BA (Hons)

University of NorthamptonWaterside Campus, Northampton

Course overview

If you are passionate about fashion and ambitious to work in one of the many areas of the industry which encompasses branding, marketing, merchandising, buying, styling, PR, live events, promotion or digital communications, then this BA fashion marketing university course provides a fantastic platform from which to launch your career. This innovative degree provides two distinct routes into careers within the fashion industry. You will study both fashion marketing and fashion promotion in your first year and then choose the specialist area you wish to follow in your second and third year.

A core study running throughout the course delivers key learning for all Fashion Marketing and Promotion professionals. based on overall student positivity out of all universities in England for Satisfied with Teaching for Marketing for Satisfied with Feedback for Marketing Student positivity ranking from the latest 2025 National Student Survey (NSS). Guardian data taken from the Marketing and Public Relations Subject table. We are partnered with The Chartered Institute of Marketing (CIM) to map the content of our BA Fashion Marketing & Promotion programme against their unique Professional Employability Criteria – a framework of knowledge, behaviours, and skills required of today’s graduates.

Key highlights

  • Two specialist routes: fashion marketing or fashion promotion from year two
  • First year covers both fashion marketing and fashion promotion
  • Core study throughout builds key skills for all fashion professionals
  • Content mapped to CIM Professional Employability Criteria
  • Covers branding, merchandising, buying, styling, PR and digital communications

Entry requirements

  • A-level: BBC — A typical offer for this Fashion Promotion Marketing Degree: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T Level .
  • BTEC: DMM — A typical offer for this Fashion Promotion Marketing Degree: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T Level .
  • T-level: Merit — A typical offer for this Fashion Promotion Marketing Degree: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T Level .

Scholarships

  • ICAEW Foundation Bursary

    Three annual payments of £4,000

    Up to £12,000

  • John Lowe Accounting and Finance Scholarship

    Scholarship is paid as £1,000 in the second and third years of study.

    Up to £2,000

  • Northampton Energy Elite Athlete Scholarship

    This scheme offers the student athlete a support network enabling them to balance the demands of performance sport with academic study.

  • Reid Science, Engineering, and Computing Bursary

    £500 per year of study

    Up to £1,500

  • TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.

    Up to £100

  • The Chancellor's Fund

    Up to £50

  • The University of Northampton International Scholarship

    The University of Northampton International Scholarship Scheme is a merit-based scholarship that provides up to a £4,000 reduction in tuition fees.

  • Wilson Endowment Scholarship

    Successful students will receive three annual payments of £500, one for each year of study.

    Up to £1,500

Careers this course leads to

  • Fashion Marketing Executive
  • Fashion PR Officer
  • Fashion Buyer
  • Merchandiser
  • Fashion Stylist
  • Digital Communications Executive

Cost of study

UK/Home: £9,790 per year | International: £17,000 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Northampton, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to a September 2026 place.

Apply Now
Download Free Guide