University of Northampton

Advertising & Digital Marketing BA (Hons)

University of NorthamptonWaterside Campus, Northampton

Course overview

This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising and Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The Marketing and Advertising degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors. Our Digital Marketing and Advertising Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.

Professional Body: Digital Marketing Institute and Chartered Institute of Public Relations for student positivity out of all universities in England

Key highlights

  • Plan and create real campaigns across digital and traditional media
  • Culminates in a pitch to a leading advertising industry company
  • Recent students working at Google, Disney, YouTube and WPP
  • Links with Digital Marketing Institute and Chartered Institute of Public Relations
  • Blends creativity, technology and business for marketing communications careers

Entry requirements

  • A-level: BBC — A typical offer for BA Advertising and Digital Marketing would be: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T level.
  • BTEC: DMM — A typical offer for BA Advertising and Digital Marketing would be: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T level.
  • T-level: Merit — A typical offer for BA Advertising and Digital Marketing would be: BBC at A Level or DMM at BTEC/Cambridge Technical or M at T level.

Scholarships

  • ICAEW Foundation Bursary

    Three annual payments of £4,000

    Up to £12,000

  • John Lowe Accounting and Finance Scholarship

    Scholarship is paid as £1,000 in the second and third years of study.

    Up to £2,000

  • Northampton Energy Elite Athlete Scholarship

    This scheme offers the student athlete a support network enabling them to balance the demands of performance sport with academic study.

  • Reid Science, Engineering, and Computing Bursary

    £500 per year of study

    Up to £1,500

  • TD Lewis Scholarship

    The T D Lewis Scholarship provides both undergraduate and postgraduate students with financial awards of up to £1,000.

    Up to £100

  • The Chancellor's Fund

    Up to £50

  • The University of Northampton International Scholarship

    The University of Northampton International Scholarship Scheme is a merit-based scholarship that provides up to a £4,000 reduction in tuition fees.

  • Wilson Endowment Scholarship

    Successful students will receive three annual payments of £500, one for each year of study.

    Up to £1,500

Careers this course leads to

  • Digital Marketing Executive
  • Advertising Account Executive
  • Social Media Manager
  • Media Planner
  • Content Marketing Executive
  • Copywriter

Cost of study

UK/Home: £9,790 per year | International: £17,000 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Northampton, and guide you through interview, offer, CAS and visa — right up to enrolment.

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