University of Kent

PhD Marketing

University of Kent

Course overview

Kent Business School provides a stimulating research environment for PhD Marketing students, with access to a team of experienced academics and researchers. The PhD programme allows students to pursue original research in their chosen marketing specialisation, contributing to the advancement of knowledge in the field. Students are supported by a supervisory team that provides guidance on research methodology, literature reviews, and thesis development. 

The programme emphasises rigorous research training, and students are encouraged to participate in academic conferences and workshops to enhance their research skills and network with other scholars. The programme includes formal progression reviews at key stages, and students must participate in a research training programme. 

Kent Business School PhD students get access to office space, a laptop, funds for conference attendance and research expenses, research methods training, and full access to the Graduate and Researcher College facilities.

Entry requirements

Candidates are assessed individually, considering additional qualifications, professional experience, and relevant work history. A research proposal of approximately 1,500 words on the intended research topic is a mandatory part of the application.

Grade Requirements:

  • Applicants are expected to possess a 2.1 at the undergraduate level and a Merit at the Master's level in a relevant subject from a recognised UK or international university or an equivalent qualification.

English Proficiency:

  • Applicants whose first language is not English must demonstrate English language proficiency. This can be achieved through an IELTS score of 6.0 overall, with a minimum of 5.5 in each section, or by providing equivalent scores from alternative tests such as PTE or TOEFL.

Scholarships

  • Chevening Scholarships

  • Christine and Ian Bolt Scholarship

    Scholarship value up to £10,000.

  • Kent Ambition to Succeed Scholarship

    Scholarship holders can expect to receive between £500-£2,000 for each year of study (pro-rata for part-time students), subject to satisfactory academic progress.

  • Kent Business School Beaconhouse PG Progression Scholarship

    Tuition fee discount scholarship of £6,000.

    Up to £6,000

  • Kent Business School Dean's Excellence Scholarship Award

    Awards of up to £3,000

  • Kent Business School MBA Scholarship

    50% off Tuition Fee.

    Up to 50% of fees

  • Kent Graduate Scholarship

    20% fee reduction for post-graduate taught programmes at the University of Kent.

    Up to 20% of fees

  • Kent International Scholarship for Undergraduates

    Scholarship value - £5,000

    Up to £5,000

  • Kent International Scholarship Postgraduate Taught

    Scholarship value - £5000

    Up to £5,000

  • Kent International Scholarship Postgraduate Taught (KBS)

    Scholarship value £3000

    Up to £3,000

  • Kent LLM Solicitors’ Practice Scholarship (Canterbury)

    £2,000 tuition fee discount (Home Students); £2,000 tuition fee discount (Overseas Students).

    Up to £2,000

  • KMMS Christopher and Henry Oldfield Academic Scholarship

    Tuition fee waiver for 4 years at the home rate (£9, 790 for 26/27).

  • KMMS Christopher and Henry Oldfield Support Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Kingsman Scholarship

    Tuition fee waiver for 4 years at the home rate (£9,790 for 26/27).

  • KMMS Widening Participation Scholarship

    £1,500 maintenance per annum for a maximum of 5 years.

    Up to £1,500

  • Music Performance Scholarship

    £1,000 awarded each year to talented instrumentalists and singers studying for any degree at the University of Kent.

    Up to £1,000

  • Sanctuary Scholarships

    Tuition fees waived for the duration of your programme of study, or until you are able to access other Student Finance funding.

  • Sasha Roberts Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The “Ambition” Scholarship for University of Kent Graduates

    £1,500 for Full Time UK students; £750 per year for Part Time UK students; £3,000 for Full Time Overseas students.

  • The CAMEMS Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000

  • The Widening Participation Ambition Scholarship for University of Kent Graduates

    £5,000 for UK students (£2,500 per year for part time students).

Career opportunities

Graduates with a PhD in Marketing go on to pursue a variety of careers in academia, research, and high-level consultancy. Some potential career paths include:

  • University Lecturer/Professor

  • Marketing Research Consultant

  • Market Analyst

  • Brand Strategist

  • Consumer Behaviour Researcher

  • Senior Marketing Manager.

Cost of study

International students are required to pay £19,300 per year in tuition fees for the PhD Marketing programme at the University of Kent.

Admission

Prospective students can apply for the PhD Marketing programme through the University of Kent's official website. Trained counsellors are available to assist applicants with the application process and to ensure that their qualifications and experience meet the programme's entry requirements.

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