MSc Marketing Management

The MSc in Marketing Management course at the University of Hull is designed to develop leadership skills and enhance marketing knowledge through hands-on experience. The curriculum combines marketing theory with practical applications and real-world insights, focusing on managerial, analytical, and planning abilities in marketing. 

Students will explore areas such as market research, strategic marketing, brand management, consumer psychology, and international marketing through various modules. The course emphasizes collaborative learning through Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates. Students also benefit from insights shared by guest speakers with senior leadership experience.

Candidates are generally expected to demonstrate a strong interest in the subject and provide a personal statement and references.

Grade Requirements:

• Applicants typically need a 2:2 in any subject area. The programme is designed for graduates from any discipline with a strong interest in marketing management, and a basic knowledge and understanding of this area or business studies is recommended.

English Proficiency:

• If your first language is not English, or if you require a student visa, you must provide evidence of your English language proficiency. The course requires an academic IELTS score of 6.5 overall, with no less than 5.5 in each skill. The university also accepts other English language proficiency qualifications.

The tuition fee for international students taking the MSc Marketing Management programme is £16,000.

Several scholarships with varying funding amounts and specific eligibility criteria are available to international students at the University of Hull.

The MSc Marketing Management course prepares students to meet the demands of today's fast-paced business environment and provides them with the key skills to excel in a range of marketing and advertising roles. Graduates can pursue roles such as:

• Marketing Manager
• Marketing Analyst
• International Marketing Coordinator
• Brand Strategist
• Marketing Communications Manager
• Marketing Consultant

Applications for the MSc Marketing Management programme are submitted directly to the University of Hull. Our experienced counsellors are available to assist with the application process, helping you to ensure your qualifications and experience meet the programme's entry criteria.