University of Hertfordshire

BA (Hons) Graphic Design: Advertising and Branding

University of HertfordshireUniversity of Hertfordshire, Hatfield

Course overview

Ranked 1st in the UK by the World Brand Design Society for three consecutive years. 95% satisfaction for organisation and management (NSS, 2024, based on the average of Q17-18) Our students have won 15 D&AD New Blood pencils in the last five years. Creativity, collaboration, tech and big ideas.

If you think you want to work in advertising or branding, but you love graphic design, this could be the course for you. Design is the (not-so) secret weapon behind every innovative brand, beautiful magazine, eye-popping piece of print and jaw-dropping digital interface. Learn its secrets and carve out an influential career working with the biggest firms or apply your talents to make a positive impact on the world around you.

This pathway lets you focus on the specialist skills you’ll need to work i

Key highlights

  • Ranked 1st in the UK by the World Brand Design Society
  • Students won 15 D&AD New Blood pencils in five years
  • 95% satisfaction for organisation and management (NSS, 2024)
  • Specialist pathway focused on advertising and branding skills
  • Combines graphic design with creativity, collaboration and technology
  • Optional sandwich year available on the four-year route

Entry requirements

  • GCSE: 4/C — to include English Language, Mathematics

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000
  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000
  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000
  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000
  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Careers this course leads to

  • Graphic designer
  • Brand designer
  • Advertising art director
  • Copywriter
  • Brand identity designer
  • Digital designer

Cost of study

UK/Home: £9,790 | International: £17,450

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hertfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.

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