University of Hertfordshire

BA (Hons) Digital Marketing and Advertising

University of HertfordshireUniversity of Hertfordshire, Hatfield

Course overview

This dynamic degree is perfect for aspiring digital marketers and creatives who want to shape the future of marketing. Blending creativity with technical expertise, the course equips students to craft compelling brand stories, manage digital campaigns, and analyse data to drive impact. Whether you're looking to work in a fast-paced agency, in-house marketing team, or as a freelancer, this course sets you up for success in roles such as digital marketing executive, content strategist, social media manager, or campaign planner.

You’ll gain practical experience using tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, while learning to design and execute integrated marketing communications across platforms. Through live client briefs, marketing hackathons and creative workshops, y

Key highlights

  • Hands-on experience with Adobe, Google Ads, Google Analytics and Meta Ads Manager
  • Live client briefs, marketing hackathons and creative workshops
  • Learn to design integrated marketing communications across platforms
  • Develop skills in brand storytelling, campaign management and data analysis
  • Prepares graduates for agency, in-house or freelance marketing work

Entry requirements

  • UCAS tariff points: 112 — Text: Typical offer (UCAS points)112
  • A-level: BBC — A Level: BBC
  • BTEC: DMM — BTEC: DMM
  • Other qualification — Accepted T Levels: Design Survey and Planning for Construction; Design Production, Design and Development; Education and Childcare; Healthcare Science; Health; Science; Digital Support Services; Digital Business Services; Onsite Construction; Building Services Engineering for Construction; Accounting; Design and Development for Engineering and Manufacturing; Engineering, Manufacturing, Processing…

Scholarships

  • Dannenberg Scholarship (BEng)

    £1,000 (or share of)

  • Jarvis Centenary Scholarship

    £5,000 (over three years of study: £1,000 in the first year, £2,000 each in the second and third years) with at least one site visit or period of work experience with Jarvis Homes

    Up to £5,000

  • Kurt Dannenberg Bursary

    £1,000 (or share of)

    Up to £1,000

  • Professor Peter Lines Scholarship

    Value: £1,000

    Up to £1,000

  • The Janice Ann McNaughton Bursary

    £3,000 (paid in the first year of study)

    Up to £3,000

  • The Judges' and High Sheriffs' Scholarship

    two students will be awarded £1,500 each

    Up to £1,500

Careers this course leads to

  • Digital marketing executive
  • Content strategist
  • Social media manager
  • Campaign planner

Cost of study

UK/Home: £9,790 | International: £17,450

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Hertfordshire, and guide you through interview, offer, CAS and visa — right up to enrolment.

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