University of Hertfordshire

MSc Management with Digital Marketing

University of HertfordshireUniversity of Hertfordshire, Hatfield

Course overview

The MSc Management with Digital Marketing at the University of Hertfordshire is a one-year full-time or 17-month part-time programme. It teaches management skills along with digital marketing, helping students get ready for leadership roles in today’s businesses. Students get to learn from industry leaders like Ocado, Tesco, and Amazon through guest lectures and career fairs.

The course covers modules such as Using Financial Data, Strategic Leadership and HR Management, Strategic Marketing and Entrepreneurship, and Research Skills for Management Decisions. This gives students a solid foundation in business and creative marketing strategies. As for assessments, students are evaluated through case studies, presentations, quizzes, essays, and research reports. The programme also focuses on developing communication, leadership, and problem-solving skills.

Graduates are well-equipped for careers in different fields, including government, charities, and large companies. They often find jobs in major organisations like the NHS, PwC, and Amazon.

Key highlights

  • Industry links with local organisations including Ocado, Tesco and Amazon
  • Guest lectures from major local business organisations
  • Careers fairs attended by leading local employers
  • Covers digital marketing, accounting, people management, strategy and logistics
  • Explores business culture and fundamentals of managing a business
  • Graduates work for organisations such as the NHS, PwC and Amazon

Entry requirements

  • Degree: 2:2 — to include any discipline; or above
  • GCSE: C — to include English Language

Scholarships

  • Brian May MSc scholarship in Astrophysics by Research

    £2,000 for one year

    Up to £2,000

  • Helen Burchell Scholarship

    A scholarship of £750 is available each year to a student on the doctoral or master's programmes in the School of Education

    Up to £750

  • The University of Hertfordshire Graduate Scholarship - 20% Fee Discount for Herts Alumni

    This scholarship is to the value of a 20% tuition fee reduction.

    Up to 20% of fees

Careers this course leads to

  • Digital marketing manager
  • Marketing manager
  • Senior manager
  • Business development manager
  • Management consultant
  • Operations manager

Career opportunities

Careers

Earning an MSc in Management with Digital Marketing degree from the University of Hertfordshire can lead to positions like the ones listed below:

  • SEO Specialist

  • Content Marketing Manager 

  • Social Media Strategist 

  • E-commerce Manager

  • Brand Manager 

  • Marketing Consultant

Cost of study

Cost of Study  

The tuition fee for international students applying to the University of Hertfordshire's MSc Management with Digital Marketing programme in the 2025/26 academic session is set at roughly £16,450 per year. This fee, however, remains subject to possible revisions.

Admission

Applying for this course is easy with the university's international application form available online. For personalised assistance, you can contact one of our trained counsellors.

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