BA Business and Marketing

The BA Business and Marketing degree at the University of Hertfordshire is designed to equip students with essential business knowledge with specialist marketing expertise, preparing them for successful careers in the global business environment. Students will  study core areas such as business strategy, consumer behaviour, branding and digital marketing, gaining necessary skills to thrive in today's competitive marketplace. 

Taught by experienced academics and industry professionals, the BA Business and Marketing degree from the University of Hertfordshire focuses on practical learning through real-world projects, case studies and industry connections while fostering creativity and problem-solving skills.

The University of Hertfordshire is a career-focused institution that places a strong emphasis on employability, modern learning approach and innovative teaching methods. The university offers research-led undergraduate and postgraduate programmes and is particularly recognised for its engineering, healthcare and business courses, which incorporates practical learning experiences to ensure that students are well-prepared for their careers. 

The university has a career development centre, providing students with career support services, including CV writing services, jobs placements in leading companies and overall  guidance to boost  employability.

Grade Requirements:

• 112-120 UCAS tariff points with qualifications equivalent to UK A-levels in three relevant subject areas. The typical A-level offer is BBC-BBB. 

English Proficiency: 

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS overall score of at least 6.0(or a 5.5 in each section).

For international students enrolling in the BA Business and Marketing degree at the University of Hertfordshire, the tuition fees for the 2025/26 academic session are £15,965. Tuition fees are charged annually and may increase for both new and continuing students.

University of Hertfordshire has invested to provide  scholarships for high achieving and enterprising students from around the world. They look for enterprising and aspirational students who want to excel in an international university.

Chancellor's International Scholarship:

Available for applicants classified as international for fee purposes who have applied and been offered a place to study at the University on the UK campus in September 2025 for the first time. Amounts are variable from £500 up to £4,000. No separate application is required, the scholarship will be awarded if applicants are eligible,

Graduates of the BA Business and Marketing degree from the University of Hertfordshire can pursue various career paths, including:

• Digital Marketing Specialist
• Web Consultant
• Business Development
• Marketing analyst
• Social Media Manager
• Advertising Account Manager

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.