Marketing and Consumer Psychology with Placement Year
Course overview
This degree focusses on understanding how consumers buy, behave and experience products and services. You will learn how to develop marketing techniques and campaigns that can influence consumers behaviour. You'll have the chance to develop and apply industry relevant skills to enhance your employability You'll hear from guest speakers from a range of backgrounds and work with organisations to help them understand their customers Build a global perspective through opportunities to study abroad for a semester at one of our international partner institutions You will tackle real marketing projects for employers and then develop this experience through placements and internships This marketing degree is accredited by the Chartered Institute of Marketing (CIM), meaning if you graduate with a 2:2 or higher, you’ll gain exemptions towards CIM Certificate and Diploma modules to help fast-track your professional marketing career
Key highlights
- Accredited by the Chartered Institute of Marketing (CIM)
- 2:2 or higher earns exemptions towards CIM Certificate and Diploma modules
- Placement year plus internships to build industry experience
- Real marketing projects tackled for employers
- Option to study abroad for a semester at partner institutions
- Guest speakers and work with organisations to understand their customers
Entry requirements
- UCAS tariff points: 112 — Requirement: What we're looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to…
- A-level: BBC — …What we're looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access…
- T-level: Merit — …looking for Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diplom…
- BTEC: DMM — …Requirement: What we're looking for UCAS points: 112 A Level: BBC T Level: Merit BTEC: DMM GCSE: GCSE Maths and English Grade 4/Grade C (or above) or equivalent qualification Access to HE: Pass Access to HE Diploma with 60 credi…
- GCSE: 4/C — to include Mathematics, English
- Access to HE Diploma: Pass — Pass; with 60 credits: 45 at Level 3 with a minimum
Scholarships
Full Payment Discount
If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.
Up to £1,000Sports Scholarships - Individual and Team Sport Scholar
Up to £3,000 fee subsidy and support services.
Sports Scholarships - Performance Team Sports Scholar
Up to £3,000 fee subsidy and support services.
Talented Athlete Award
Please contact the provider.
Vice-Chancellor's Scholarships
Vice-Chancellor’s Scholarships - £2,000
Up to £2,000
Careers this course leads to
- Marketing executive
- Consumer insight analyst
- Market research executive
- Brand executive
- Digital marketing executive
- Marketing campaign manager
Cost of study
UK/Home: £9,535 per year | International: £17,500 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Derby, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.