BSc Digital Marketing

This BSc Digital Marketing at the University of Derby focuses on how customers now interact with brands across social media, mobile apps, search engines, and other digital channels. Students will develop practical skills in areas such as content management, online advertising, search engine optimisation, digital analytics, and multi-channel campaigns, which are all built upon core marketing, brand management, and business principles. The modules will include Advertising Fundamentals, Managing the Brand, Convergent Media, Digital Tools, Technology and Platforms, and Online Community Management.

Assessment and learning emphasise hands-on projects, real-world case studies, and industry tools, alongside traditional lectures and seminars. Students will develop social media business profiles, create infographics, build presentations, and write reports. Students will also have the option of a placement year in industry to gain work experience and build their professional profile. The course is accredited by the Chartered Institute of Marketing (CIM) and has been ranked 4th for Marketing and Public Relations by the Guardian University Guide 2026.