BA Digital Marketing
Course overview
The BA Digital Marketing at the University of Chester is designed to help you become a digital marketing expert from day one. You will gain valuable experience and develop an outstanding professional portfolio to show future employers.
This course shares a common first year with students on the marketing course. This means you will learn alongside students studying a similar subject, which will help broaden your knowledge and expose you to new concepts and perspectives. As you learn with students from other courses, you will widen your social and professional network and learn new skills.
You will specialise in using digital marketing techniques and explore the digital marketer’s toolkit, including social media, mobile, and emerging technologies. You will also study themes such as consumer behaviour and explore the customer journey from a digital perspective.
You can also choose an Optional Placement Year between your second and third year, which offers the chance to study abroad or carry out a year of paid employment. Taking a placement will further improve your career prospects. Studying Digital Marketing at the University of Chester will help you become a "World Ready" graduate.
The university is recognised for its standard of teaching and focus on practical learning. The university’s degree programmes often include work placements, which give students real-world experience and boost their chances of getting a job. For instance, in the 2023 Teaching Excellence Framework (TEF), the university was awarded a Silver rating for its excellent teaching quality.
Entry requirements
Grade Requirements:
- To be accepted into this course, you need to have at least 112 UCAS points. You can get these points from different qualifications.
- For example, you can have A-levels with grades from BCC to BBC, a BTEC Extended Diploma with a grade of DMM, an International Baccalaureate with 28 points, or an Access to HE Diploma with 45 credits.
English Proficiency:
- If you are an international student, you must show that your English is good enough. You need an overall IELTS score of 6.0, with a minimum of 5.5 in each part of the test.
Career opportunities
Graduates of the BA in Digital Marketing from the University of Chester are fit for employment in roles including:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- Market Research Analyst
- Digital Advertising Manager
- PPC Specialist
Cost of study
The annual tuition fee to study the BA Digital Marketing at the University of Chester is £14,450. It is worth noting that tuition fees are subject to change.
Admission
You can apply for this course on the university's website or through a representative such as AHZ. The trained counsellors at AHZ are always available to guide you on this process.
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