Public Relations and Media, BA (Hons)

The public relations and media landscape is evolving rapidly, shaped by digital technologies, social media, and the demand for authentic communication. Our BA Public Relations and Media degree combines critical theory with practical experience, equipping you with the skills to analyse, create, and innovate across PR, journalism, digital media, and film. PR today is far more than press releases.

This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications. You will gain hands-on experience with industry-standard tools and platforms, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment.

In an era of instant communication and heightened scrutiny, crisis management is essential. Through real-world case studies, simulations, and strategic exercises, you’ll learn how to respond swiftly and effectively to emerging issues. PR is a collaborative discipline that intersects with journalism, marketing, and media production, you will also study these disciplines to understand integrated communications and work confidently in cross-functional teams.

Ethical practice and social responsibility are central to the programme, with a focus on transparency, corporate social responsibility, and tackling challenges such as misinformation and brand authenticity. With bilingual study options in English and Welsh, you can enhance your career prospects and open doors to opportunities across Wales and beyond, making you even more adaptable in a global media landscape.