BA (Hons) Fashion Marketing
Regent's University LondonLondon, United Kingdom
Course overview
Develop the strategic insight to lead in fashion marketing and branding. In today's fast-paced and interconnected industry, fashion marketers play a crucial role in shaping trends, building brands and driving commercial success. This course explores the structure of the fashion industry and develops your understanding of marketing, branding and communications as well as the practical skills needed to apply this knowledge in real-world contexts.
You'll examine fashion within an evolving digital landscape, exploring how innovation is reshaping the way brands communicate, engage audiences and build communities. Through this, you'll learn how marketers craft compelling narratives, create immersive brand experiences and respond to changing consumer behaviours across platforms. Rooted in industry practice, this course reflects the realities of contemporary fashion careers, where marketing plays a central role in shaping brand identity, experience and value.
Key highlights
- Explores the structure of the fashion industry and how it operates
- Covers marketing, branding and communications with practical real-world application
- Examines how digital innovation reshapes brand communication and audience engagement
- Learn to craft brand narratives and create immersive brand experiences
- Rooted in industry practice reflecting contemporary fashion careers
Entry requirements
- IELTS: 6 — 6.0 IELTS 6.0 overall and 5.5 in each component
Scholarships
Global Architecture Scholarship
£5,000 off tuition fees each year.
Up to £5,000Global Law Scholarship
£5,000 off tuition fees each year.
Up to £5,000Robert McKee Screenwriting Scholarship
£7,000 towards fees for each year of study.
Up to £7,000UG Global Scholarship
Varies from £1,000 – £4,000 off first-year tuition fees.
Up to £1,000
Careers this course leads to
- Fashion marketing executive
- Brand manager
- Digital marketing executive
- Social media manager
- Fashion communications officer
- Marketing coordinator
Cost of study
UK/Home: £24,500 per year | International: £24,500 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Regent's University London, and guide you through interview, offer, CAS and visa — right up to enrolment.
Ready to start?
Book a free consultation and we'll map your fastest route to a September 2026 place.