Keele University

Business Management with Events BA (Hons)

Keele UniversityStaffordshire, UK

Course overview

Turn your passion for organising memorable experiences into a rewarding career in the growing events sector. From strategic management to global events and festivals, you will explore core business management principles alongside specialised modules in events management. You will gain insights into the latest trends in the industry, including sustainable practices and innovative technologies.

The contemporary curriculum on our Business Management with Events BA allows you to put your skills into practice through practical experience, ensuring you are fully prepared for a successful career in events management.

Key highlights

  • Core business management principles combined with specialised events management modules
  • Modules span strategic management through to global events and festivals
  • Explores industry trends including sustainable practices and innovative technologies
  • Practical experience lets you apply your skills in real settings
  • Option of an international, placement or entrepreneurship year

Entry requirements

  • A-level: BBC — A Level: BBC BTEC: DMM T Level: Merit
  • BTEC: DMM — A Level: BBC BTEC: DMM T Level: Merit
  • T-level: Merit — A Level: BBC BTEC: DMM T Level: Merit

Scholarships

  • Article 26 Sanctuary Scholarships

    A full tuition fee waiver for up to 4 years; A cash award of £1200 each year towards living costs.

  • International Baccalaureate Global Scholarship

    Awards of £1,000 for international students undertaking the International Baccalaureate Diploma.

    Up to £1,000
  • Placement Bursary Initiative

    The Placement Bursary Initiative could be worth up to £500 during your unpaid/paid, non-mandatory placement.

  • The Advanced Entry Scholarship (UG)

    Awards of £3,000 will be awarded towards the tuition fee for the year of entry for students who exceed published entry requirements.

    Up to £3,000
  • Undergraduate Global Scholarship (UG)

    Eligible students will be awarded £3,000 per annum for every year studied (up to 4 years, not including placement years).

    Up to £3,000

Careers this course leads to

  • Events Manager
  • Events Coordinator
  • Festival Manager
  • Conference and Exhibition Organiser
  • Business Development Executive
  • Marketing Executive

Cost of study

UK/Home: £10,050 | International: £18,200

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Keele University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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