Advertising and Digital Marketing BA (Hons)
Coventry UniversityAll locations Coventry University London Coventry University CU Coventry CU London CU Scarborough Coventry University Wrocław Student Central Coventry University Online National Institute of Teaching and Education Coventry University Apprenticeships, United Kingdom
Course overview
Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as: content marketing and brand storytelling integrated digital campaigns and omnichannel strategies community building and social media engagement big data and marketing analytics for strategic decision-making crisis communication and reputation management.
Key highlights
- Combines creative strategy with hands-on digital marketing practice
- Strong focus on digital communication and customer engagement
- Explore content marketing, brand storytelling and integrated digital campaigns
- Covers community building, social media engagement and omnichannel strategies
- Use big data and marketing analytics for strategic decision-making
- Study crisis communication and reputation management
Entry requirements
- UCAS tariff points: 120 — UCAS points 120 A level BBB GCSE GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.…
- A-level: BBB — UCAS points 120 A level BBB GCSE GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.…
- GCSE: 4/C — to include Mathematics, English
- BTEC: DDM — …grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.
- T-level: Merit — …or Functional Skills Level 2, or other equivalent Level 2 awards BTEC DDM T level Overall grade of Merit in the T level qualification in any subject.
- International Baccalaureate: 24 — IB Diploma 24 points Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit.
- Access to HE Diploma — to include 30 Level 3 credits at Merit
Scholarships
25% Alumni Discount
Alumni who hold an undergraduate or postgraduate degree are now eligible for a 25% discount on the majority of published postgraduate taught full-time or part-time course fees including postgraduate certificates, diplomas.
Coventry University Group Scholarship
£2,000 scholarship per year of study.
Up to £2,000Sports Scholarships
£1,500 or £3,000 per year
Vice-Chancellor Undergraduate Scholarship
Up to £4,000 off a full-time Undergraduate degree: Year 1 – £2,000, Year 2 – £1,000 and Year 3 – £1,000.
Careers this course leads to
- Digital Marketing Executive
- Advertising Account Executive
- Social Media Manager
- Content Marketing Specialist
- Marketing Analyst
- Brand Manager
Cost of study
UK/Home: £9,790 per year | International: £17,600 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Coventry University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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