BA Event Management

The BA Events Management programme at Coventry University is designed to enable students to understand how to design, finance, market and evaluate events of all scales. This course focuses on practical learning through live event projects, ensuring students graduate with real-world experience. 

Throughout this 3-year programme, students will explore all aspects of event planning and delivery, including project management, logistics, marketing, financial planning, and stakeholder coordination. They will apply theory to practice while honing their organisational and communication skills. 

The course offers modules in entrepreneurship and innovation, event experience design and marketing, cultural events, live event production, and strategic management of corporate events. These subjects provide students with the skills and knowledge they need to create successful events.

Coventry University strongly focuses on improving students' job opportunities through hands-on learning and individual guidance. Coventry University offers students various undergraduate and postgraduate courses in subjects such as Medicine, Law, Engineering, Business, and the Arts. The institution is known for its welcoming international student community and its commitment to excellent teaching and learning.

Candidates are required to submit a personal statement explaining their reasons for applying for the course and providing relevant details about their academic background. A suitable academic or professional reference is also necessary. Students can include their CV with their application to highlight any relevant work experience they may have.

Grade Requirements: 

• Applicants are expected to have 112 UCAS tariff points through qualifications like A Levels, a BTEC Extended Diploma at MPP grade,  or the International Baccalaureate. 
• Equivalent international qualifications to A Levels are also considered.

English Proficiency:

• If English is not your primary language, you will need to provide evidence of your English language proficiency by having an IELTS score of 6.0 overall, with a minimum of 5.5 in each component. 
• The university also accepts equivalent English language qualifications, such as TOEFL and PTE.

The annual tuition fee for the BA Event Management programme at Coventry University for the 2025/26 academic year is £16,800.

Coventry University provides several scholarship opportunities for international students, including the International CU Undergraduate Scholarship, which offers a reduction in tuition fees. Additional funding options may also be available, such as the Vice-Chancellor’s Scholarships for both undergraduate and postgraduate students, as well as the Early Payment Discount.

Graduates of the BA Event Management from Coventry University can pursue various career roles, including:

• Digital Marketer
• Project Manager 
• Tour Manager 
• Marketing Executive 
• Social Media Consultant 
• Public Relations Officer

To apply for the course at Coventry University, international students should apply through UCAS. For personalised help with your application, please speak to one of our trained counsellors.