BA (Hons) Business & Management (Marketing)
Bournemouth UniversityBournemouth University, Talbot Campus
Course overview
On this pathway, you’ll gain an understanding of various marketing functions and examine concepts, principles and activities in strategic and digital marketing.
Key highlights
- Covers a range of marketing functions within a business management degree
- Examines concepts, principles and activities in strategic marketing
- Explores digital marketing concepts and practice
- Option of a minimum 30-week placement
Entry requirements
- UCAS tariff points: 104-120 — For September 2026 entry: 104-120 UCAS tariff points (A-level grades BCC-BBB) including a minimum of 2 A-levels or equivalent qualifications.
- A-level: BCC-BBB — including a minimum of 2
- BTEC: DMM — BTEC Extended Diploma
- T-level: Merit — We also accept a wide range of vocational qualifications including BTEC Extended Diploma (grade DMM) and T Levels (Merit).
- UCAS tariff points: 48-72 — foundation year
Scholarships
BU Academic Excellence Scholarship (International)
£2,500 (tuition fee reduction) for the first year of your study (Level C, I or H).
Up to £2,500BU Music Scholarships
Music scholars receive free music lessons and other benefits in kind, such as examination fees and assistance with buying music. This amounts to approximately £600 per year.
BU Sport Scholarship
£0 to £5,000 and/or sport science support.
Careers this course leads to
- Marketing executive
- Digital marketing executive
- Marketing assistant
- Brand manager
- Marketing manager
- Business development executive
Cost of study
UK/Home: £9,790 | International: £19,635
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Bournemouth University, and guide you through interview, offer, CAS and visa — right up to enrolment.
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