MSc Management and Marketing
Course overview
The MSc Management and Marketing programme from Birmingham City University is designed for professionals who can combine creative thinking and planning to deliver the business objectives of an organisation. This one-year master's programme enables students to develop skills in the fields of management and marketing to succeed as effective marketing managers.
The MSc Management and Marketing programme from Birmingham City allows students to develop an in-depth understanding of the theories and practices that help them explore consumer behaviour and consumption, digital marketing and branding, and brand cultures. Students gain insight into the nature of management and marketing and apply theory to practice through in-class discussions of real cases and practical methods.
Entry requirements
Applicants are expected to submit a personal statement that outlines their interest in studying the MSc Management and Marketing programme at Birmingham City University and how it aligns with their career goals. Academic transcripts and letters of reference from employers can also help highlight their professional experience in the management/marketing field.
Grade Requirements:
A minimum of a 2:2 honours degree, or equivalent. An equivalent graduate-level qualification from an international university or equivalent institution (minimum 2:2).
English Proficiency:
Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.
Scholarships
Bowater Financial Assistance Award
Graduate Scholarship
20% fee discount for BCU graduates undertaking Master’s or PhD study.
Up to 20% of feesInternational Postgraduate Scholarships
BCU is offering a scholarship of £3,000 to all self-funding international postgraduate students joining BCU on a full-time postgraduate taught Master’s degree in 2026.
Up to £3,000
Career opportunities
Graduates of the MSc Management and Marketing programme from Birmingham City University can pursue various career roles, including:
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Product Manager
- Sales Manager
Cost of study
The tuition fee for international students enrolling in the MSc Management and Marketing programme from Birmingham City University is £18,600.
Admission
To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.
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