MSc Sport Management and Marketing
Course overview
The MSc Sport Management and Marketing at Birkbeck University, London, is designed for graduates who want to build expertise in managing sports organisations and promoting sports in today’s market. The course includes an integration of theory and real-world practice, with emphasis on major issues such as the economics of sport, governance, marketing, branding, and digital promotion. Students can interact with guest speakers from leading sports organisations and take advantage of Birkbeck's solid industry connections.
The MSc Sport Management and Marketing from Birkbeck University, London, is structured around compulsory modules such as Advertising and Promotion, Marketing Analytics, Relationship Marketing, Research Methods in Management, Sport and Society, and Sport Governance. After that, students finish a 12,000-word dissertation on a sport marketing-related subject.
Lectures, interactive seminars, guest speaker sessions, and independent study are used for learning, whereas coursework, tests, and dissertations are used for assessment.
Entry requirements
Candidates are required to submit a personal statement in which they discuss their reasons for applying for the course and other relevant information regarding their studies. An appropriate academic and/or employer reference is also required. Students have the option to upload their CV along with their applications to demonstrate their work experience.
Grade Requirements:
-
Applicants of the MSc Sport Management and Marketing course at Birkbeck University, London, need at least a second-class honours undergraduate degree (2:2 or above) from a UK university, or an equivalent international qualification.
-
Applications are reviewed on their individual merits, and professional qualifications and/or relevant work experience will be taken into consideration positively.
English Language requirements:
-
Applicants whose first language is not English, or who have not previously studied in English, must provide proof of English proficiency, typically an IELTS Academic score of 6.5 overall, with no sub-score less than 6.0.
Career opportunities
Graduates of the MSc Sport Management and Marketing from Birkbeck, University of London, can progress into various professional roles, such as:
-
Sports Manager
-
Sports consultant
-
Sports analyst
-
Sports Club Administrator
-
Policy Adviser
Cost of study
The annual tuition fee for full-time international students at the MSc Sport Management and Marketing at Birkbeck, University of London, for the 2026/2027 academic year is £24,390. Fees increase each year.
Admission
You can apply directly through the university's online application portal. For personalised help with your application, please speak to one of our trained counsellors.
Ready to start?
Book a free consultation and we'll map your fastest route to your place.