BSc Business Management with Marketing

The BSc Business Management with Marketing programme at the University of Surrey equips students with the skills and knowledge required for future marketing challenges. It combines theory and practice to manage international campaigns and launch innovative strategies. It focuses on developing analytical and creative skills which influence consumer behaviour and shape business decisions.

The course covers important learning areas, including understanding consumer behaviour, developing marketing strategies, digital marketing, managing brands, capturing market insights, and using analytics to measure performance. It applies practical elements such as applied projects and authentic assessments that simulate real-world tasks.

The course is conducted through lectures, coursework, seminars, group projects, and examinations, while assessment methods include written assessments, group submissions, and presentations. Students also have the option to undertake a professional training placement to enrich their learning.

The University of Surrey is a public research university located in Guildford, Surrey, England. It received its royal charter in 1966 and progressed from its origins as Battersea Polytechnic Institute, founded in 1891. The university's main campus, Stag Hill, is situated close to Guildford town centre and provides a blend of academic environment and convenient amenities.

The university is known for its strong commitment to research and innovation. It features modern facilities, including dedicated study spaces, student support services, and access to extensive learning resources. The University of Surrey provides both undergraduate and postgraduate programmes in disciplines such as medicine, law, engineering, business, and the arts.

Applicants must submit a personal statement, which should capture their interest in the course and any relevant academic or professional experience. A reference from an academic or employer is required. Students can also upload a CV to show their work experience.

Grade Requirements:

• Applicants typically need ABB at A-levels or equivalent qualifications.

English Proficiency:

• Applicants should have an IELTS score of 6.5 overall, with no component below 5.5.
• Other equivalent qualifications, such as PTE, TOEFL, or Duolingo English Test, are also accepted.

The tuition fee for the BSc Business Management with Marketing starting in September 2025 is £22,800 per year for international students. Tuition fees are reviewed annually and may change.

The university offers scholarship programmes to international students to support them financially. These scholarships are awarded to applicants who satisfy the required eligibility criteria. The International Excellence Award, which recognises academic excellence, is one such scholarship offered, alongside the Vice Chancellor’s Future Leaders Award.

Graduates of BSc Business Management with Marketing can work as:

• Marketing Executive
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales Manager
• Advertising Account Executive

Interested applicants can apply for the course through the Universities and Colleges Admissions Service (UCAS). For guidance, contact AHZ's trained counsellors.