MSc Digital Marketing and Analytics
University of SunderlandOn campus, United Kingdom
Course overview
The MSc Digital Marketing and Analytics degree is designed for graduates and marketing professionals looking to develop advanced expertise in digital marketing strategies, data driven decision making, and industry relevant tools. Whether you’re a graduate looking to transition into a digital marketing career, aiming to specialise further, or deepen your analytics knowledge, this course will equip you with the skills and insight needed to thrive in the digital marketing space. You’ll explore key areas including: Real world engagement is embedded in the course.
You'll work on live client briefs through the Marketing Hub, attend company visits, and hear directly from industry experts. Past guest speakers have included Professor Anthony Patterson, Visiting Professor of Marketing from the University of Liverpool, alongside leaders from leading digital firms.
Key highlights
- Work on live client briefs through the Marketing Hub
- Company visits and talks from industry experts and digital firm leaders
- Builds advanced expertise in digital marketing strategy and data-driven decisions
- Training in industry-relevant digital marketing and analytics tools
- Suits graduates transitioning into digital marketing or deepening analytics skills
Entry requirements
- IELTS: 6 — 6.0 IELTS 6.0 overall (minimum 5.5 in each component) — standard University of Sunderland requirement (source: sunderland.ac.uk/how-to-apply/english-language-requirements)
Scholarships
We Care Postgraduate Bursary
The We Care Postgraduate Bursary awards £2,500 cash to eligible postgraduate students.
Up to £2,500
Careers this course leads to
- Digital Marketing Manager
- Marketing Analyst
- Digital Marketing Executive
- SEO and PPC Specialist
- Social Media Manager
- Marketing Data Analyst
Cost of study
UK/Home: £2,833 per year | International: £5,666 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Sunderland, and guide you through interview, offer, CAS and visa — right up to enrolment.
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