University of Southampton

Luxury Brand Management (BA)

University of SouthamptonWinchester, Southampton

Course overview

Combining theory and practice, this Luxury Brand Management course gives you a broad understanding of the global luxury industry. You’ll study how brands operate across fashion, beauty, hospitality, property and lifestyle, and how luxury is changing in response to new consumer expectations. This is a dynamic, industry-led course designed to prepare you for a successful career in luxury.

You’ll develop the skills to think creatively, act strategically and understand the cultural, ethical and commercial forces that shape luxury today. On this course, you’ll explore the history of luxury and how it continues to evolve. You’ll study: luxury brand strategy and consumer behaviour in high-value markets strategic luxury marketing, service management, technology and innovation sustainability and ethical issues in luxury digital transformation and sensory branding second-hand, upcycled and resale markets, alongside traditional values of craft, quality and longevity the future of luxury experienc

Key highlights

  • Covers luxury across fashion, beauty, hospitality, property and lifestyle sectors
  • Industry-led course combining theory and practice in the global luxury industry
  • Modules in luxury brand strategy and high-value consumer behaviour
  • Explores sustainability, ethics and digital transformation in luxury
  • Studies second-hand, upcycled and resale markets alongside traditional craft values
  • Includes sensory branding, service management, technology and innovation

Entry requirements

  • A-level: BBC — or equivalent qualification, we also consider grades of comparable value
  • A-level: BCC — with EPQ; and grade A in the EPQ
  • A-level: CCC — Applicants who are highlighted in this way will be made an offer which is: CCC from 3 A levels.
  • BTEC: DDM — BTEC National Extended Diploma
  • BTEC: DM — BTEC National Diploma; combined with A levels
  • A-level: BC — combined with BTEC

Scholarships

  • Biological Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Business School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Chemistry and Chemical Engineering Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Economic, Social and Political Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Education School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Engineering Global Talent Scholarship

    Up to 5 scholarships of £2,000 are available to international students for the first 3 years of study on an undergraduate degree within the School of Engineering.

    Up to £2,000

  • Geography and Environmental Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Health Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Law School Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Ocean and Earth Science Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Physics and Astronomy Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Psychology Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • School of Mathematical Sciences Undergraduate International Scholarship

    Up to £4,500 off the first year of tuition fees.

  • Southampton Arts and Humanities Deans Global Talent Scholarship

    Successful applicants will get £10,000 towards their tuition fees.

    Up to £10,000

  • Southampton Chemistry Deans International Scholarship

    If you are awarded this scholarship, you'll get £5,000 towards your tuition fees in your first year of study.

    Up to £5,000

  • Southampton Electronics and Computer Science Global Scholarship

    There are 12 scholarships for £5000 each.

    Up to £5,000

  • Southampton Physics and Astronomy Achievement Scholarship

    The scholarships are renewable for subsequent years of study (subject to continuing academic performance) for up to £20,000 total. There are 10 stipend scholarships of £5,000.

    Up to £5,000

Careers this course leads to

  • Luxury brand manager
  • Luxury marketing executive
  • Retail buyer
  • Client relationship manager
  • Luxury hospitality manager
  • Brand strategist

Cost of study

UK/Home: £9,535 per year | International: £24,800 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Southampton, and guide you through interview, offer, CAS and visa — right up to enrolment.

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