BSc Marketing

The BSc Marketing at the University of South Wales is a 3-year programme designed for individuals who want to understand how marketing drives business success. With a strong focus on customer behaviour and brand communication, this course will equip you with the skills needed for a thriving career in marketing and business.

Throughout the course, you’ll cover core topics such as digital marketing, consumer psychology, brand management, market research, and strategic marketing planning. You will also develop skills like creative thinking, data analysis, communication, and campaign management.

Learning for this CMI-accredited course combines academic learning with real-world practice, delivered by experienced marketing and academic experts. Additionally, you will have the option to take a placement year, during which you'll gain first-hand experience in a real marketing environment.

Assessments are based on real-world tasks such as marketing plans, campaign projects, and presentations, helping you gain practical and job-ready skills.

The University of South Wales was founded in 2013. Offering a broad range of undergraduate and graduate courses, the university emphasises practical, hands-on learning, particularly in the areas of business, engineering, computing, creative industries, and health.

Many of these courses are approved by professional organisations such as ACCA, CMI, and CIPD. As a result, the university's graduate employability rate is high, as is student satisfaction.

Many international students from over 120 countries attend the University of South Wales, which has over 20,000 students enrolled. The university has campuses in Cardiff, Newport, and Pontypridd and offers top-notch facilities such as simulation centres, creative studios, and specialised labs.

The University of South Wales offers a welcoming and supportive environment with strong industry ties. It is an excellent choice for international students who want a career-oriented education.

These are the standard entry requirements to study BSc Marketing at the University of South Wales:

Grade Requirements

• To apply, you should have at least 96 UCAS points, CCC in A-Level, and MMM in the BTEC Extended Diploma.

English Proficiency

• Non-native English speakers may need to demonstrate proficiency in the language, typically through an IELTS score of at least 6.0. TOEFL or other equivalents are also allowed.

The tuition fee for the 2025/2026 academic year to study BSc Marketing at the University of South Wales is £15,850.

The University of South Wales provides several funding options to its students, including bursaries. International applicants, for example, may qualify for the USW Undergraduate Ethnicity Equality Bursary.

Graduates of the BSc Marketing course are well-equipped for roles in the international business industry, including:

• Marketing Executive  
• Brand Manager  
• Digital Marketing Specialist  
• Market Research Analyst  
• Social Media Manager  
• Advertising Account Executive 

To find out more about the application process for this course, speak to one of our trained counsellors.