Strategic Communication
University of LiverpoolLiverpool, United Kingdom
Course overview
Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. As a result, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals. Study in a department currently ranked within the world top 75 and 5thin the UK for Communication (Shanghai Global Rankings of Academic Subjects 2025).
The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on: The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change. You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders. Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs.
The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices.
Key highlights
- Department ranked world top 75 and 5th in UK for Communication
- Cross-disciplinary blend of conceptual knowledge and practical strategic communication skills
- Covers crisis response, product launches, mergers and political campaigns
- Practical projects include public speeches and digital media campaigns
- Write digital communications for live briefs
- Regular interaction with communication experts and industry leaders
Entry requirements
- Degree: 2:2 — Postgraduate entry requirements: We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution.
Scholarships
Chevening Scholarships
E. Allison Peers Masters Scholarship in Iberian and Latin American Studies
The scholarship provides £5,000 towards fees, plus a £5,000 stipend, for students undertaking a Hispanic topic in any master's programme in the Department of Languages, Cultures and Film at the University of Liverpool.
Up to £5,000Health, Cultures and Societies Bursary
The successful candidate will receive a one-off fee reduction of £5,000.
Up to £5,000Hodgson Law Scholarship
Liverpool Excellence Scholarship for Postgraduates
If you're an international student, you could be eligible for a tuition fee discount of £7,000.
Up to £7,000Liverpool Law School Hong Kong Scholarships
Two scholarships worth £1,000 each.
Up to £1,000Liverpool Law School LLM Bursaries
Two bursaries worth £500 each for Home students. Two bursaries wroth £1,000 each for international students.
MA in Chinese-English Translating and Interpreting Scholarships
Students awarded this scholarship will receive a fee reduction of £5,000.
Up to £5,000Management School MBA Excellence Scholarship
50% tuition fee discounts are available.
Up to 50% of feesManuel Irujo Scholarship in Basque Studies
The scholarship provides approximately £5,000.
MusicFutures Scholarship for International Intellectual Property Law LLM
Up to five scholarships are available, each worth £12,500 in the form of a tuition fee discount.
Up to £12,500Peter Astaire Memorial Scholarship in Beatles Studies
Up to two awards are available in each academic year, with each award worth £4,000.
Up to £4,000Scholarships for MA Political Science and International Relations
The Department of Politics is pleased to announce two £5,000 scholarships for students wishing to pursue the MA in Political Science and International Relations.
Up to £5,000Scholarships for Master's in Public Administration and Policy
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Education
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Film Studies
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in History
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000Scholarships for Postgraduate Study in Translation
Successful candidates will receive a fee reduction of £5,000.
Up to £5,000University of Liverpool Humanitarian Scholarships for Master's Programmes
University of Liverpool International College (UoLIC) Excellence Scholarship
£5,000 tuition fee reduction for the first year of study.
Up to £5,000
Careers this course leads to
- Strategic Communications Manager
- Public Relations Manager
- Corporate Communications Officer
- Crisis Communications Specialist
- Digital Campaigns Manager
- Public Affairs Officer
Cost of study
UK/Home: Full-time place, per year - £15,000; Part-time: £7,500 | International: Full-time place, per year - £30,000; Part-time: £15,000
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Liverpool, and guide you through interview, offer, CAS and visa — right up to enrolment.
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