University of Kent

Behavioural Science - MSc

University of KentCanterbury, United Kingdom

Course overview

Explore how human behaviour shapes our social world — and how you can shape it. In this MSc in Behavioural Science, you’ll examine the psychological and social forces behind attitudes, influence, decision-making, and group dynamics, then learn how to apply those insights to tackle real-world challenges in organisations, communities, and policy contexts. Taught by world-leading researchers and experienced practitioners, the programme equips you with strong skills in research design, data interpretation, and analytical thinking.

You’ll also develop practical abilities in communication, problem-solving, and consultancy — preparing you for impactful careers across the public, private, and non-profit sectors, or for further academic study.

Key highlights

  • Examines attitudes, influence, decision-making and group dynamics
  • Applies behavioural insights to organisations, communities and policy contexts
  • Taught by world-leading researchers and experienced practitioners
  • Builds skills in research design, data interpretation and analytical thinking
  • Develops practical communication, problem-solving and consultancy abilities
  • Prepares for public, private and non-profit careers or further study

Entry requirements

  • Degree: 2:2 — to include acceptable subject; or above
  • Degree: 2nd class — to include psychology, social or behavioural sciences, social policy, political science, sociology, or another relevant field; or above

Scholarships

  • Chevening Scholarships

  • Christine and Ian Bolt Scholarship

    Scholarship value up to £10,000.

  • Kent Business School Beaconhouse PG Progression Scholarship

    Tuition fee discount scholarship of £6,000.

    Up to £6,000
  • Kent Business School Dean's Excellence Scholarship Award

    Awards of up to £3,000

  • Kent Business School MBA Scholarship

    50% off Tuition Fee.

    Up to 50% of fees
  • Kent Graduate Scholarship

    20% fee reduction for post-graduate taught programmes at the University of Kent.

    Up to 20% of fees
  • Kent International Scholarship Postgraduate Taught

    Scholarship value - £5000

    Up to £5,000
  • Kent International Scholarship Postgraduate Taught (KBS)

    Scholarship value £3000

    Up to £3,000
  • Kent LLM Solicitors’ Practice Scholarship (Canterbury)

    £2,000 tuition fee discount (Home Students); £2,000 tuition fee discount (Overseas Students).

    Up to £2,000
  • Sasha Roberts Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000
  • The “Ambition” Scholarship for University of Kent Graduates

    £1,500 for Full Time UK students; £750 per year for Part Time UK students; £3,000 for Full Time Overseas students.

  • The CAMEMS Scholarship

    £3,000 stipend per annum split into two payments of £1,500 in October and January.

    Up to £3,000
  • The Widening Participation Ambition Scholarship for University of Kent Graduates

    £5,000 for UK students (£2,500 per year for part time students).

Careers this course leads to

  • Behavioural scientist
  • Behavioural insights consultant
  • Policy adviser
  • User researcher
  • Social research officer
  • PhD researcher

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of Kent, and guide you through interview, offer, CAS and visa — right up to enrolment.

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