Master of Business Administration - Digital Marketing MBA
University of East LondonStratford Campus, London
Course overview
The Digital Marketing MBA is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements, and social transformations mean marketing practices now rely heavily upon the analysis and interpretation of digital data. This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers.
It develops a specific focus on two key areas in its design - big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision-making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision-making.
Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability. Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future.
Our expert staff has the depth of knowledge to turn your passion and ambition into a realisable goal.
Key highlights
- Digital marketing analytics pathway within a contemporary MBA programme
- Specialist focus on big data and customer relationship management
- Builds numerical skills to interpret marketing-relevant data sets
- Part-time study taught in the evenings around work commitments
- Career development embedded throughout the programme
Entry requirements
- Degree: 2:2 — to include any subject; or above
Scholarships
Chevening Scholarships
Early Payment Discount
If you are starting your postgraduate course in academic year, you can save 5 per cent on your course fees by paying them in full.
Careers this course leads to
- Digital Marketing Manager
- Marketing Analytics Manager
- CRM Manager
- Marketing Director
- Customer Insight Manager
- Head of Digital Marketing
Cost of study
UK/Home: £13680 per year | International: £13680 per year
Admission
Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to University of East London, and guide you through interview, offer, CAS and visa — right up to enrolment.
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