MSc Marketing and Management
Course overview
The MSc Marketing and Management programme at the University of East Anglia (UEA) is a full-time, one-year course that starts every September. It is designed to give students skills in both marketing and management, preparing them for various roles in business. The course focuses on practical applications, strategic thinking, and understanding global marketing.
Students learn how to understand customer behaviour, create effective marketing strategies, and build strong brands. They also develop key management skills like leading teams, making smart business decisions, and managing projects efficiently.
The programme covers core modules like Strategic Marketing Management, Managing People and Organisations, Accounting and Financial Management, and Buyer Behaviour and Interactive Marketing. Students are assessed through a variety of methods, including coursework, group projects, and presentations.
The MSc Marketing and Management programme is accredited by the Chartered Institute of Marketing (CIM), which means graduates can get partial exemptions from the CIM Diploma in Professional Marketing. This is valuable for those interested in earning professional marketing certifications.
Entry requirements
Grade Requirements:
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Candidates should hold a UK Bachelor's degree with a 2.2 or equivalent, and they can come from any subject area.
English Proficiency:
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International applicants must achieve a minimum overall IELTS score of 6.0, with no individual skill section scoring lower than 5.5. Additionally, the test should be taken within the two years leading up to the start of the course.
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Applicants who are nationals of certain countries may not be required to demonstrate English proficiency.
Scholarships
10% Alumni Tuition Fee Discount Scheme
We highly value our alumni at UEA, so a 10% fee reduction scholarship is available to graduates looking to stay with us or return for postgraduate study.
Up to 10% of feesBritish Council Great Scholarship
British Council and the GREAT Britain Campaign, UEA is offering a GREAT Scholarship worth £10,000 to students from Bangladesh and Kenya.
Up to £10,000David Sainsbury Scholarships in Global Plant Health
The full cost of the tuition fee (£36,000 international fee for 2026-27, £16,000 UK fee). Each 50% fee scholarship will cover up to up to 50% of the full cost of the tuition fee.
International Early Payment Awards (September Start)
Early Deposit Award – £500; Full Payment Award – up to £1,000.
International PG Merit Scholarship C
£4,000 - if you achieve the equivalent of UK 2:2 bachelor’s degree classification; £5,000 - if your final undergraduate grade is equivalent to at least UK 2:1 bachelor’s degree classification.
Plant Genetics and Crop Improvement – John Innes Centre MSc Scholarship
Total Value - £13,250
Up to £13,250The Annabel Abbs Scholarship
Please contact the provider
Vice Chancellor’s Global Impact and Leadership Scholarship (September Start)
Total Value - £10,000 towards tuition fees.
Up to £10,000
Career opportunities
An MSc in Marketing and Management from the University of East Anglia opens doors to career opportunities in the following job roles:
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Marketing Executive
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Marketing Manager
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SEO Specialist
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Digital Marketing Specialist
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Sales Executive
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Customer Service Manager
Cost of study
International students applying for the University of East Anglia’s MSc Marketing and Management programme in the 2025/26 academic year should anticipate a tuition fee of £24,300.
Admission
Prospective students can apply for this course directly through the University's online application form. For any queries related to the application process, please reach out to one of our trained counsellors for assistance.
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