University of East Anglia UEA

Course overview

The MSc Marketing from the University of East Anglia (UEA) is designed for both newcomers and those with Marketing experience. This intensive one-year programme will equip you with the knowledge to develop and execute effective marketing strategies in today’s global marketplace.

You’ll explore core marketing principles alongside emerging trends such as internationalisation, digital marketing, and socially responsible business practices. The course also focuses on brand management, market analysis, and strategic decision-making, ensuring you develop the analytical and leadership skills needed for a successful marketing career.

Studying the MSc Marketing at the University of East Anglia (UEA) provides access to experienced faculty members and a strong student community which prepares you for success in a global business environment. Plus, it is accredited by the Chartered Institute of Marketing (CIM), allowing you to gain exemptions from certain modules of the CIM Diploma in Professional Marketing.

Whether you’re looking to launch a marketing career, enhance your family business, or take on leadership roles, the MSc Marketing at UEA provides a strong foundation for long-term success.

Entry requirements

  • This MSc course is open to all students who meet the entry requirements but it is primarily aimed at students who have not previously studied a business-related degree, have limited business knowledge from their undergraduate degree, or have a general business degree and would like to now specialise. 

Grade Requirements: 

  • A minimum of lower second-class honours (2:2) in any subject area is required. 

English Proficiency:

  • An IELTS Academic/Indicator overall score of 6.0 with a minimum of 6.0 in Writing and Speaking and 5.5 in Reading and Listening. 

Scholarships

  • 10% Alumni Tuition Fee Discount Scheme

    We highly value our alumni at UEA, so a 10% fee reduction scholarship is available to graduates looking to stay with us or return for postgraduate study.

    Up to 10% of fees
  • British Council Great Scholarship

    British Council and the GREAT Britain Campaign, UEA is offering a GREAT Scholarship worth £10,000 to students from Bangladesh and Kenya.

    Up to £10,000
  • David Sainsbury Scholarships in Global Plant Health

    The full cost of the tuition fee (£36,000 international fee for 2026-27, £16,000 UK fee). Each 50% fee scholarship will cover up to up to 50% of the full cost of the tuition fee.

  • International Early Payment Awards (September Start)

    Early Deposit Award – £500; Full Payment Award – up to £1,000.

  • International PG Merit Scholarship C

    £4,000 - if you achieve the equivalent of UK 2:2 bachelor’s degree classification; £5,000 - if your final undergraduate grade is equivalent to at least UK 2:1 bachelor’s degree classification.

  • Plant Genetics and Crop Improvement – John Innes Centre MSc Scholarship

    Total Value - £13,250

    Up to £13,250
  • The Annabel Abbs Scholarship

    Please contact the provider

  • Vice Chancellor’s Global Impact and Leadership Scholarship (September Start)

    Total Value - £10,000 towards tuition fees.

    Up to £10,000

Career opportunities

An MSc in Marketing from the University of East Anglia (UEA) opens up career opportunities across various industries including: 

  • Marketing Manager

  • Digital Marketing Specialist 

  • Brand Manager 

  • Consultant/Entrepreneur

  • Market Research Analyst 

  • Public Relations Manager

Cost of study

For the academic year 2025/2026, international students who want to study MSc Marketing at the University of East Anglia are to pay a tuition fee of £24,300. For UK students, the course is £13,800.

Admission

Candidates can apply for this course through UCAS. To find out more about this process, speak to one of our trained counsellors.

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