BSc Artificial Intelligence in Digital Marketing
Course overview
The BSc Artificial Intelligence in Digital Marketing at the University of Derby Artificial intelligence will allow students to learn how machine learning is now used by all marketers in almost every aspect of their work. Whether predicting customer behaviours, automating targeting, or enhancing mass communications, students will explore how AI is at the heart of modern marketing.
Students will study the mathematical and programming foundations of AI, as well as the practical analysis of the data generated by AI tools. They will learn how to use, apply, and manipulate current AI tools and explore modern issues in AI applications. They will learn how to plan, implement, and monitor marketing activities, which will ensure a business is successful and profitable. Students will be assessed through written reports and portfolios, assignments, case studies, online assessments, and presentations.
Entry requirements
Interested candidates are required to submit a personal statement in which they discuss their reasons for applying for the course and other relevant information regarding their studies. An academic and/or employer reference is also required. Students have the option to upload their CV along with their applications to demonstrate their work experience.
Grade Requirements:
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Applicants are expected to have 112 UCAS tariff points obtained through A-levels at BBC or equivalent qualifications. Other qualifications include an Access to HE Diploma and a BTEC Extended Diploma.
English Proficiency:
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Applicants from non-English speaking backgrounds typically need an overall IELTS score of 6.0 with a minimum of 5.5 in each of the four components.
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Alternatively, equivalent qualifications like PTE and TOEFL are also accepted.
Scholarships
Full Payment Discount
If you pay your annual tuition fee in full ahead of enrolment, you will benefit from a £1,000 discount.
Up to £1,000Sports Scholarships - Individual and Team Sport Scholar
Up to £3,000 fee subsidy and support services.
Sports Scholarships - Performance Team Sports Scholar
Up to £3,000 fee subsidy and support services.
Talented Athlete Award
Please contact the provider.
Vice-Chancellor's Scholarships
Vice-Chancellor’s Scholarships - £2,000
Up to £2,000
Career opportunities
Graduates of the BSc Artificial Intelligence in Digital Marketing from the University of Derby can pursue various career roles, including:
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Digital Marketer
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Product Manager
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Business Analyst
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Product Developer
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Marketing Manager
Cost of study
The annual tuition fee for international students on the BSc Artificial Intelligence in Digital Marketing at the University of Derby is £17,500.
Admission
Prospective students can submit their applications for this course through UCAS. If you require support during the application process, feel free to reach out to one of our trained counsellors for assistance.
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