MSc Marketing

The MSc Marketing at the University of Bedfordshire is a one-year, full-time course that aims to advance students’ skills and understanding of modern marketing strategies. During the programme, students will learn how to effectively engage with brands, understand digital consumer behaviour, create strategic marketing plans, and navigate international business. These areas essentially help students build the skills necessary to succeed in today’s competitive job market.

Some of the core units included in the programme are Marketing in the Digital Era, Strategy, Brand Management, and Consumer Behaviour. Assessment is carried out using various methods, such as working on real projects, giving presentations, writing industry reports, and doing reflective assignments. Additionally, the programme offers resources from Harvard Business Publishing, interactive SEMrush simulation software, and advanced business analytics tools, all of which enhance the hands-on learning experience.

Graduates of the MSc Marketing programme will be well-equipped for various careers in marketing, including roles in brand management, advertising, media buying, marketing research, and public relations.

Since its establishment in 2006, the University of Bedfordshire has welcomed students from many different backgrounds. The university actively supports business growth by assisting startups and small to medium-sized enterprises (SMEs). The Culture and Community Engagement team works to create partnerships between businesses and educational institutions, promoting collaboration across various sectors.

In terms of sustainability, the university has held Fairtrade status since 2012. In 2024, it obtained an EcoCampus Platinum award. Additionally, Times Higher Education rankings recognised the university with a five-star rating for its environmental initiatives in 2024.

Grade Requirements:

• Candidates need to possess a minimum of a 2.2 honours degree in a relevant subject or an equivalent qualification.

English Proficiency:

• International students whose native language is not English are required to achieve an IELTS score of at least 6.0, ensuring that no individual skill section is below 5.5, or hold a comparable qualification.

International students enrolling in the University of Bedfordshire MSc Marketing for the academic year 2025/26 will be charged a tuition fee of £17,750 annually. Note that this fee can change each year.

International students attending the University of Bedfordshire have access to several scholarship options designed to alleviate tuition costs. Undergraduate scholarships offer reductions of up to £6,000 each year, while postgraduate students can apply for the Global Subject-specific Merit Scholarship, reducing their fees by up to £5,000.

Additionally, all international students enrolled in Master’s programmes can receive the Vice Chancellor’s Scholarship if they do not receive other funding. This award provides a £1,000 discount on their first-year tuition.

The following are potential careers for students who earn an MSc Marketing degree from the University of Bedfordshire:

• Digital Marketing Manager 
• Social Media Manager 
• Brand Manager 
• Public Relations Specialist 
• Sales Manager 
• Market Research Analyst

Interested candidates can submit their applications through the university's online form. Those who have questions or need support can get in touch with one of our trained counsellors.