MSc Business Analytics

The MSc Business Analytics (January Start) at Robert Gordon University is a 17-month master’s degree that helps students understand how data is used to make better business decisions. The course teaches students how to collect, analyse, and interpret data to solve real problems in organisations. Students learn how analytics is used in areas such as finance, marketing, operations, and management. Throughout the course, students develop skills in working with data, using analytical tools, and clearly presenting results to support decision-making. The programme is usually studied full-time and starts in January, which is ideal for students who prefer a later start.  It shows how businesses use data to plan strategies, improve performance, and gain a competitive edge.

In this MSc Business Analytics (January Start) from Robert Gordon University, students study key subjects such as data analysis, business intelligence, statistics, and decision-making. There is a strong focus on using technology and analytical methods to improve business performance. Students also build important skills in problem-solving, critical thinking, and communication, which are essential in modern workplaces. Teaching is delivered through lectures, seminars, workshops, and practical lab sessions. Students work on real-life business case studies, both independently and in groups. Assessment includes reports, data projects, presentations, and exams. Regular feedback helps students improve both their academic work and practical skills.