MA Luxury Brand Management

The Richmond American University London MA Luxury Brand Management programme provides students with essential strategic marketing and management skills, specifically focusing on brand management within the luxury sector. 

The programme offers a comprehensive understanding of brand positioning, audience segmentation, new product launches, and the acquisition of marketing channels. Students will explore current trends in luxury brands, marketing strategy, and real-world case studies in an engaging classroom setting.

This course involves active learning through a combination of lectures, interactive sessions, and guided learning activities. Students gain practical skills by working on real companies' challenges and developing applied business projects. 

Assessment methods include various coursework, portfolios, quizzes, presentations, and a major professional project or dissertation. The programme also offers an integrated internship opportunity for practical work experience.

Established in 1972, Richmond American University London is a unique institution committed to educating future generations by providing them with the knowledge and support to think critically and collaborate effectively. 

The university stands out as the only university where all degrees are awarded with both UK and US accreditation, offering a distinctive liberal arts education. Situated in the pleasant Chiswick area of West London, the university provides a wide range of postgraduate programmes designed for the evolving global job market.

Richmond offers several academic courses, spanning both undergraduate and postgraduate levels, including programmes in Business Management, Communications, Arts, and International Relations. The university is known for its truly international student body, personalised support, small class sizes, and strong emphasis on employability, creating a rewarding learning experience within London.

Applicants need to submit a personal statement explaining their reasons for applying for the course and other relevant information regarding their studies. A relevant academic and/or employer reference is also required. Students have the option to upload their CVs to show their work experience. An academic interview may also be part of the admissions process.

Grade Requirements: 

• Applicants should hold a minimum second-class honours (2:2) or a US degree with a minimum CGPA of between 2.5 and 3.0. 
• Equivalent international qualifications are also accepted, and Richmond evaluates each application individually.

English Proficiency: 

• Applicants whose first language is not English must demonstrate their English language proficiency by having an IELTS score of 6.5 overall, with a minimum of 6.0 in each component. 
• Other accepted equivalent tests include a PTE or TOEFL.

For the academic year 2025/26, the annual tuition fee for the MA Luxury Brand Management at Richmond American University London is £24,300.

Richmond American University London offers several bursaries and scholarships to help postgraduate students with their study costs. Many of these, like Academic Merit Scholarships for strong academic performance and International Scholarships that could cover a significant portion of tuition fees, are automatically considered during the admissions process. 

The university also provides specific awards for particular programmes, discounts for Richmond graduates, and support for families with multiple students, along with guidance for finding external funding.

Graduates from the MA Luxury Brand Management programme transition into roles as:

• Luxury Brand Manager
• Luxury Marketing Manager
• Brand Communications Specialist
• Retail Manager (Luxury)
• Product Development Manager (Luxury)
• E-commerce Manager (Luxury)

Applications for the Richmond American University London MA Luxury Brand Management programme are submitted directly to the university. Our trained counsellors are available to help you.