MSc Marketing and Data Analytics

The Nottingham Trent University MSc Marketing and Data Analytics is designed for marketing graduates seeking careers in customer analytics, marketing intelligence, and management. The programme focuses on the practical and academic importance of marketing analytics, emphasising data science and its application to improve business performance and strengthen customer relationships. It is delivered on campus at the City Campus.

Learning on this course involves a personalised educational experience, with modules taught over four-week periods. Teaching takes place in the first three weeks, with the fourth week dedicated to assessment work. The programme also includes an introductory residential trip and experiential projects in the final semester, such as consultancy experiences or business research projects, allowing students to apply their skills in real-world settings.

Nottingham Trent University offers a supportive and inclusive environment where students can genuinely grow their abilities and understanding. The institution is focused on delivering high-quality education and doing research that makes a positive impact, ensuring its graduates are fully prepared for their chosen professions and can contribute significantly to society. Nottingham Business School has Triple Crown accreditation, placing it among the world's leading business schools.

The institution provides a wide array of academic programmes, ranging from initial degrees for new students to advanced postgraduate studies, covering areas such as business, creative arts, health sciences, legal studies, and engineering. Students gain from accessing modern facilities and extensive support services, all of which contribute to a valuable learning experience and help prepare them for their future careers.

To apply for the Nottingham Trent University MSc Marketing and Data Analytics course, you will need to send in a personal statement explaining why you want to study this subject and any other details about your academic background. We also need a relevant reference from either an academic source or a past employer. You can choose to upload your CV with your application if you want to present your work experience.

Grade Requirements: 

• You should have at least a lower second-class (2:2) undergraduate degree, or higher. It is also important that you show a strong interest in marketing and clearly explain how this course fits into your future career goals.

English Proficiency: 

• If English is not your first language, you will generally need an IELTS Academic score of 6.5 overall, with no score lower than 5.5 in any section. 
• We also accept other official English language qualifications, such as PTE and TOEFL.

For international students, the Nottingham Trent University MSc Marketing and Data Analytics course costs £20,650.

Nottingham Trent University offers various financial awards to support its undergraduate students, with each requiring specific applications and meeting certain conditions. For instance, you could receive an NTU Excellence Scholarship, which can lower your first year's tuition and offer further financial help in later years. Additionally, there are Country and School Scholarships available for students from particular regions or those joining from certain educational institutions. The university also provides High Achievers and International Merit Scholarships to recognise strong academic performance. Furthermore, GREAT Scholarships are available for students from selected countries, and a Sibling Loyalty Reward offers a discount if a family member is currently studying or has previously attended NTU.

Graduates of the MSc Marketing and Data Analytics programme work as:

• Marketing Analyst
• Customer Relationship Management Analyst
• Insight Manager
• Product Marketing Manager
• Digital Marketing Specialist
• Data Scientist (with a marketing focus)

Applicants can submit their applications through the university's online portal. Please speak to our trained counsellors for help.