MSc Digital Marketing and Analytics

The MSc Digital Marketing and Analytics at Kingston University will enable students to learn core marketing practices such as branding, buyer behaviour, as well as the latest data trends and virtual marketing.

Throughout this program, students will learn how businesses drive performance and profits, how they find and reach their customers, and how they develop new, ethically responsible strategies for the future.

The course will help students to develop technical and analytical skills to deliver real, measurable results. Whether they are improving brand engagement, boosting sales, or enhancing customer experiences, the skills they gain will empower them to drive better outcomes and deliver stronger returns on investment (ROI).

Kingston University London has a history that began in 1899. Initially founded as Kingston Technical Institute, it gained university status in 1992. The university functions across four campuses: Penrhyn Road, Kingston Hill, Knights Park, and Roehampton Vale, each providing specialised facilities designed for various areas of study.

In 2023, Kingston University was awarded a Gold rating in all three categories of the Teaching Excellence Framework (TEF), recognising its commitment to high-quality teaching, outstanding student experience, and successful graduate outcomes.

Applicants must provide a personal statement. This statement should explain why they wish to join the course and include other important details about their studies. A reference from a teacher or employer who knows the applicant's abilities is also needed. Students can also choose to upload their CV to show any relevant work experience they have.

Grade Requirements:

• Applicants should have a 2:2 or above honours degree or equivalent in a relevant discipline.

English Proficiency:

• International students whose first language isn't English are expected to show proof that they're proficient in the language. To evaluate this, an IELTS overall score of 6.0 with at least 5.5 in each element is required.

For international students enrolling in the MSc Digital Marketing and  Analytics from Kingston University, the tuition fee for the 2025/26 academic session is £19,700.

Kingston University London provides a variety of scholarships to assist both home and international students undertaking undergraduate and postgraduate programmes. International students with an offer for a postgraduate course may be eligible for a £5,000 scholarship towards their first-year tuition fees by submitting a personal statement and a short video introduction.

Graduates of the MSc Digital Marketing  and  Analytics from Kingston University can pursue various career roles, including:

• Marketing Manager
• Digital Marketing Specialist
• Sales Manager
• Market Research Analyst
• Product Manager
• Advertising Executive

To apply for this course, you’ll need to go through UCAS. To find out more about this process, speak to one of our trained counsellors.