Kingston University

Marketing and Advertising BSc (Hons)

Kingston UniversityKingston Hill, United Kingdom

Course overview

Get ahead of the game in one of today’s fastest-growing industries Dreaming about a fast-paced career in the dynamic world of marketing or advertising? Studying this Marketing and Advertising BSc at Kingston could lead to a broad range of careers in all aspects of marketing and advertising. You could go into communications, market research, copywriting, social media, media planning and much more.

During the course, you’ll have the opportunity to delve into entrepreneurship and create your own start-up with support from the Business School. You'll experience how marketing and advertising work in today's rapidly-changing environment by working on real-life project briefs from client organisations. This programme is accredited by the Chartered Institute of Marketing (CIM).

You'll graduate with a highly-sought-after CIM qualification – perfect for opening new doors to employment. Marketing at Kingston University Marketing students at Kingston University study a range of topics and use research to understand customer needs and wants. Learn how our students apply marketing theory to real-life situations working with global brands.

Having the opportunity to do a placement within my 3-year degree has prepared me for what a real working environment is like. After I graduate I will know more of what to expect and be more familiar with the expectations of a workplace. Cherie, Marketing and Advertising BSc (Hons)

Key highlights

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Graduate with a CIM qualification valued by employers
  • Work on real-life project briefs from client organisations
  • Create your own start-up with Business School support
  • Opportunity to complete a placement during the degree
  • Apply marketing theory to real situations with global brands

Entry requirements

  • UCAS tariff points: 112-128 — Qualifications needed for 2027: Open BSc (Hons): 112-128 UCAS tariff points At least two A-levels, or a BTEC National Extended Diploma: Distinction, Merit, Merit (DMM) or equivalent qualifications.
  • BTEC: DMM — BTEC National Extended Diploma
  • UCAS tariff points: 64 — BSc (Hons) with foundation year: 64 UCAS tariff points For the degree with a foundation year, a minimum of 64 UCAS points is required.

Scholarships

  • Family Bursary

    The family bursary is a 10% tuition fee discount for international students with a direct family connection.

    Up to 10% of fees
  • International Success Support Scholarship

    The International Success Support Scholarship provides £2,500 towards tuition fees.

    Up to £2,500
  • Sanctuary Scholarships

Careers this course leads to

  • Marketing Executive
  • Market Research Analyst
  • Copywriter
  • Social Media Manager
  • Media Planner
  • Communications Officer

Cost of study

UK/Home: £10,050 per year | International: £18,500 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Kingston University, and guide you through interview, offer, CAS and visa — right up to enrolment.

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