Kingston University

Creative and Cultural Industries: Art Direction BA (Hons)

Kingston UniversityKingston School of Art, Knights Park

Course overview

Hone your skills and techniques with hands-on experience Develop the skills and understanding needed to work in the creative and cultural sector. As part of Kingston School of Art, you’ll benefit from joining a creative community where collaborative working and critical practice are encouraged. Our workshops and studios are open to all disciplines, enabling students and staff to work together, share ideas and explore multi-disciplinary making.

With an ethos of Thinking Through Making, you'll use our studio spaces and facilities to experiment and explore new ways to push the boundaries. Kingston School of Art's industry-standard, cutting-edge 3D workshops, studios and making spaces are accessible to all students. Other facilities include our digital media labs, and printmaking, film and photography studios.

On the Art Direction degree, you'll also become part of our student -powered creative agency, StudioKT1. Working on exciting paid live briefs from creative companies such as Unilever and Mozilla Foundation, you'll gain the commercial and organisational skills and insight needed to thrive in the creative and cultural sector. Check out our course Instagram page to see what our students have been creating.

Creative industries at Kingston School of Art Discover the wide range of opportunities that make up creative industries at Kingston School of Art. See the cutting-edge technology our students use to explore their interests as they work on live briefs and projects. We had the chance to work on case studies with real clients.

Getting this type of responsibility as a University student really gave me the chance to show how professional and dedicated I could be.

Key highlights

  • Join StudioKT1, a student-powered creative agency working on paid live briefs
  • Live briefs from companies such as Unilever and Mozilla Foundation
  • Industry-standard 3D workshops, studios and making spaces open to all disciplines
  • Digital media labs plus printmaking, film and photography studios
  • Thinking Through Making ethos encourages experimentation and multi-disciplinary collaboration
  • Builds commercial and organisational skills for the creative and cultural sector

Entry requirements

  • UCAS tariff points: 112-128 — Text: Qualifications needed for 2027: Open UCAS tariff points: 112-128 The typical offer for this course is 112-128 UCAS points from Level 3 qualifications. You could achieve this with: A-levels: BBC or A*CD
  • A-level: BBC/A*CD — Text: Qualifications needed for 2027: Open UCAS tariff points: 112-128 The typical offer for this course is 112-128 UCAS points from Level 3 qualifications. You could achieve this with: A-levels: BBC or A*CD
  • BTEC: DMM — BTEC Extended Diploma: Distinction Merit Merit
  • Other qualification — Foundation Diploma in Art and Design: Distinction
  • Access to HE Diploma: Pass — 112 UCAS points, normally with 21 Distinctions, 21 Merits and 3 at Pass
  • Additional condition: portfolio — Additional requirements for Art Direction BA (Hons): Open Please submit a portfolio in digital format, 15-20 pages in length.
  • International Baccalaureate: 26-28 — IB Diploma: 26-28 points. Additional requirements for Art Direction BA (Hons): Open Please submit a portfolio in digital format, 15-20 pages in length. We’re looking for you to demonstrate four key values: questioning curiosity technical ability enthusiasm A project may be spread over several pages…

Scholarships

  • Family Bursary

    The family bursary is a 10% tuition fee discount for international students with a direct family connection.

    Up to 10% of fees
  • International Success Support Scholarship

    The International Success Support Scholarship provides £2,500 towards tuition fees.

    Up to £2,500
  • Sanctuary Scholarships

Careers this course leads to

  • Art director
  • Creative director
  • Junior designer
  • Creative producer
  • Brand content creator
  • Agency creative

Cost of study

UK/Home: £10,050 per year | International: £19,200 per year

Admission

Applications are made through AHZ at no cost. Share your transcripts, English test scores and personal statement, and your AHZ Counsellor will review your profile, submit your application to Kingston University, and guide you through interview, offer, CAS and visa — right up to enrolment.

Ready to start?

Book a free consultation and we'll map your fastest route to your place.

Apply Now
Download Free Guide