BA Esports Business Management

The BA Esports Business Management at Keele University is suitable for students who are passionate about gaming and want to learn about business in the esports industry. This course typically lasts three years if completed full-time. However, it can extend to four years if students opt to spend a year studying abroad, working in the industry, or pursuing an entrepreneurship opportunity.

Through this programme, students gain a strong understanding of esports management, marketing, sponsorship, and consumer behaviour. They study core modules such as Sports and Esports Management Principles, Professional and Academic Development, Contemporary Business Operations, and Governance and Ethics in Sports and Esports. 

Students are assessed through projects, presentations, case studies, simulations, essays, and exams. This helps them develop skills in strategic thinking, digital marketing, event management, and sponsorship negotiation.

Keele University was founded in 1949 and is located in the beautiful countryside of Staffordshire, England. The university has many partnerships with businesses, government groups, healthcare organisations like the NHS, and over 100 universities around the world, which help facilitate student exchanges and research.

With more than 13,000 students, Keele University is one of the leading institutions that promote sustainability and aims to be carbon neutral by 2030. It has a Low Carbon Energy Generation Park, which uses wind turbines and solar panels. Additionally, Keele University is recognised as a University of Sanctuary, offering Article 26 Sanctuary Scholarships to support asylum seekers and forced migrants.

Grade Requirements:

Candidates can apply if they have qualifications such as three A Levels with a minimum of BBC grades. They can also apply with an International Baccalaureate diploma of at least 29 points, a BTEC with DMM grades, or other accepted equivalents.

English Proficiency:

Applicants whose first language is not English must have a total IELTS score of at least 6.0, with no skill section lower than 5.5. Other tests like TOEFL, Pearson Academic, and Cambridge English are also accepted as equivalents.

International students enrolling in the Keele University BA Esports Business Management programme for the academic year 2025/26 will be charged a tuition fee of £17,700 annually. Note that this fee can change each year and might rise by as much as 5%.

Keele University has various scholarships available for international students. One of them is the Article 26 Sanctuary Scholarship, designed for refugees, which covers full tuition fees along with a monthly allowance. Another option is the Undergraduate Global Scholarship, which offers a £5,000 discount on tuition fees for students with strong academic records.

For undergraduate students, there are also the Advanced Entry Scholarship, which provides a £3,000 fee reduction, and the International Baccalaureate Global Scholarship, which gives a £1,000 discount.

Students who earn a BA Esports Business Management degree from Keele University can pursue the following job roles:

• Event Manager 
• Team Manager 
• Marketing Specialist 
• Journalist 
• Partnerships Executive 
• Business Analyst

Applicants can submit their applications for this course through UCAS. Those who require further information or assistance can get in touch with one of our trained counsellors for support.