Keele University

BA Esports Business Management

Keele University

Course overview

The BA Esports Business Management at Keele University is suitable for students who are passionate about gaming and want to learn about business in the esports industry. This course typically lasts three years if completed full-time. However, it can extend to four years if students opt to spend a year studying abroad, working in the industry, or pursuing an entrepreneurship opportunity.

Through this programme, students gain a strong understanding of esports management, marketing, sponsorship, and consumer behaviour. They study core modules such as Sports and Esports Management Principles, Professional and Academic Development, Contemporary Business Operations, and Governance and Ethics in Sports and Esports. 

Students are assessed through projects, presentations, case studies, simulations, essays, and exams. This helps them develop skills in strategic thinking, digital marketing, event management, and sponsorship negotiation.

Entry requirements

Grade Requirements:

Candidates can apply if they have qualifications such as three A Levels with a minimum of BBC grades. They can also apply with an International Baccalaureate diploma of at least 29 points, a BTEC with DMM grades, or other accepted equivalents.

English Proficiency:

Applicants whose first language is not English must have a total IELTS score of at least 6.0, with no skill section lower than 5.5. Other tests like TOEFL, Pearson Academic, and Cambridge English are also accepted as equivalents.

Scholarships

  • Article 26 Sanctuary Scholarships

    A full tuition fee waiver for up to 4 years; A cash award of £1200 each year towards living costs.

  • International Baccalaureate Global Scholarship

    Awards of £1,000 for international students undertaking the International Baccalaureate Diploma.

    Up to £1,000

  • Placement Bursary Initiative

    The Placement Bursary Initiative could be worth up to £500 during your unpaid/paid, non-mandatory placement.

  • The Advanced Entry Scholarship (UG)

    Awards of £3,000 will be awarded towards the tuition fee for the year of entry for students who exceed published entry requirements.

    Up to £3,000

  • Undergraduate Global Scholarship (UG)

    Eligible students will be awarded £3,000 per annum for every year studied (up to 4 years, not including placement years).

    Up to £3,000

Career opportunities

Students who earn a BA Esports Business Management degree from Keele University can pursue the following job roles:

  • Event Manager 
  • Team Manager 
  • Marketing Specialist 
  • Journalist 
  • Partnerships Executive 
  • Business Analyst

Cost of study

International students enrolling in the Keele University BA Esports Business Management programme for the academic year 2025/26 will be charged a tuition fee of £17,700 annually. Note that this fee can change each year and might rise by as much as 5%.

Admission

Applicants can submit their applications for this course through UCAS. Those who require further information or assistance can get in touch with one of our trained counsellors for support.

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