Cardiff Metropolitan University

BA Business Management Marketing

Cardiff Metropolitan University

Course overview

The BA Business and Management (Marketing) with a Foundation Year at Cardiff Metropolitan University enables students to learn core marketing practices alongside innovative business principles and communication skills, for successful careers in the global business landscape. The Foundation Year provides students with a sound understanding of key business and marketing theories needed to excel in the full bachelor's degree. 

Throughout this 4-year programme, students will learn how businesses drive performance and profits, how they find and reach their customers, and how they develop new, ethically responsible strategies for the future. Students will also develop critical skills that are needed to overcome significant marketing challenges, which include maintaining competition, meeting customer needs, and shaping how organisations plan their future.

Entry requirements

To apply for the BA Business and Management (Marketing) with Foundation Year programme at Cardiff Metropolitan University, candidates must submit a personal statement highlighting their interest in studying the programme. Academic or employer references can also be submitted alongside their application to showcase any relevant academic or work qualifications.

Grade Requirements:

  • Applicants should possess 112-120 UCAS tariff points with qualifications equivalent to A-levels in three subjects within the grade range of CCC.
  • The university also accepts BTEC Extended Diplomas at DMM level and the International Baccalaureate with 2 higher-level subjects.

English Proficiency:

If English is not the language you usually speak, you will need to get a score of 6.0 overall in the IELTS test, with a score of at least 5.5 in each of the four parts of the test (reading, writing, listening, and speaking).

The university also accepts scores from other similar English language tests, like PTE and TOEFL.

Scholarships

  • Alumni Discount

    The Alumni Discount offers a 20% discount on Cardiff Met courses for previous graduates who are enrolling onto postgraduate programmes from September 2026.

    Up to 20% of fees
  • Full Fee Discount

    Award: Up to £1,000

  • Sport Scholarships

    Undergraduate – Home student (UK): £7,000; Undergraduate – International student: £11,000; Postgraduate alumni – Home student (UK) £2,000 + alumni discount Postgraduate alumni – Home student (UK) £4,200.

  • Undergraduate Scholarship

    Award: £2,500

    Up to £2,500

Career opportunities

Graduates of the BA Business and Management (Marketing) with Foundation Year from Cardiff Metropolitan University can pursue various careers, including:

  • Marketing Executive 
  • Brand Manager 
  • Market Research Analyst
  • Sales Manager 
  • Digital Marketing Specialist 
  • Advertising Executive

Cost of study

To study BA Business and Management (Marketing) with Foundation Year at Cardiff Metropolitan University, the tuition fees for 2025/26 are £16,000.

Admission

To apply for this course, you need to do it through the UCAS website. We recommend that you speak to our trained advisors, as they can give you personal help with your application.

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